Manager, Digital Marketing - Provident Entertainment

About Sony Music EntertainmentAt Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.As Manager, Digital Marketing, you will lead the strategy, execution, and optimization of digital campaigns for assigned artist brands and projects. This role is responsible for developing audience-first marketing strategies that drive fan engagement, music consumption, growth across digital platforms, and contribute to bottom-line revenue.The ideal candidate is equal parts strategist, creative thinker, trend forecaster, and project manager with a deep understanding of music culture, short-form content, fan communities, and the evolving digital landscape. This role requires strong collaboration across artists, management, creative teams, external partners, and internal departments to bring campaigns to life from announce through release and beyond. Support across the roster will fluctuate based on release schedules and priority campaigns.What you'll do:Essential functionsDevelop digital campaign strategies that position artists for cultural relevance, fan connection, long-term brand growth, and deliver measurable ROI across various releasesCreate and maintain strategic campaign documents, rollout plans, content calendars, and marketing timelinesOversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertisingLead paid media execution across GA4 and Meta Ads Manager, leveraging performance insights and conversion-focused copywriting across ads, email, SMS, landing pages, and social content to maximize campaign efficiency and ROIServe as an internal resource and educator for artists and teams on emerging digital platforms, audience behaviors, tools, trends, and digital best practicesExpand and deepen external partner relationships (media outlets, influencers, digital platform reps)Identify and partner with tastemakers to drive authentic, timely creator campaigns and increase UGCPartner with internal teams, artists, management, and external vendors to create, manage, and distribute compelling short-form content that keeps artist social channels active, engaging, and aligned with artist brandingContribute to short-form content post-production by editing and optimizing assets for platform-specific distribution when requiredCommission or run ad hoc reports needed for strategic planning or partner communicationBuild vendor portfolio, negotiate rates and fees, and activate vendors appropriately to meet goalsManage legal and regulatory compliance in a complicated and evolving environment, including COPPA, online privacy, data security, etc.Serve and manage internal and external clients’ needs with professionalism and excellenceWho you are:Knowledge, Skills, and AbilitiesExperience developing and implementing marketing strategy with a focus on digital marketing / social media required (generally gained through 3 or more years of experience)Proven competency in deriving insight and action through data analytics, specifically in digital space; advanced quantitative skills to analyze campaigns to determine successVideo & image editing capabilities a mustExperience in music, lifestyle or entertainment industry desiredBachelor degree in marketing, promotions, advertising or related field a plusA keen interest in latest innovations in the digital discipline and ability to translate latest trends into actionA strong desire to support music and platforms of Christian music artistsProficiency with both Macs and PCs; ability to use common software packages and online/mobile applicationsProven organizational skills, including experience in project managementProven outstanding verbal communication and interpersonal skills with experience maintaining constructive working relationships with superiors, colleagues, and individuals inside and outside companyExcellent written communication skills with ability to quickly produce marketing-savvy copy. Ability to communicate on behalf of our artists in digital spaceAbility to prioritize tasks based on importance, urgency, and time constraints while maintaining composure and effectiveness under pressure and changing conditionsAbility to learn new duties and adjust to new situations encountered on job within a reasonable amount of timeAbility to adapt behavior and manner based on expectations and needs of audienceWhat we give you:You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every dayA modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your bestAn attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matchingVoluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loansInvestment in your professional growth and development enabling you to thrive in our vibrant community.The space to accelerate progress, positively disrupt, and create what happens nextTime off for a winter recessSony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.