Go-To-Market Manager - Remote

Description At USAble Life, we're committed to making a meaningful difference in the lives of our customers, our communities, and each other. We are a diverse team united by a shared drive to go the extra mile. Through our DEI initiatives, employees feel empowered to bring their unique talents, perspectives, and voices to our culture.Our dedication to delivering exceptional products is matched by our passion for supporting our people. We believe that making an impact extends beyond our office walls, and our longstanding tradition of community involvement reflects that commitment. We're proud that our employees consistently embrace and uphold this spirit of service.Recognized as a "Best Places to Work" in Arkansas, Florida, and Hawaii, USAble Life offers opportunities for personal and professional growth, along with avenues for career advancement. Combined with our engaging culture and comprehensive benefits package, we are committed to ensuring our employees feel valued, supported, and inspired.Check out how we make a meaningful difference in the lives of others!https://player.vimeo.com/video/518665804What We Offer You:A culture that values employees and celebrates, empowers, and inspires a diverse workforceOutstanding and affordable benefits packagePTO provided at date of hire11 paid holidays401(k) with up to 6% match; fully vested from day 1Remote opportunities with company-provided equipmentTeam-oriented, collaborative group of peersCareer advancement opportunitiesTuition ReimbursementEmployee Assistance ProgramInclusion Council and Employee Resource GroupsRecharge Days and Volunteer Time OffThis is a remote position.Life Takes You Places!Are you ready to join us?The starting base salary range for the Go-To-Market Manager is $82,000 to $115,000. Actual salaries will vary by geographic location and are based on factors such as candidate's qualifications, experience, skills, competencies, and company tenure & equity. In addition to base compensation, this role is eligible for an annual incentive plan based on company performance and individual performance.Go-To-Market Manager OverviewThe GTM Manager is responsible for designing and executing a comprehensive, end-to-end go-to-market process for new product launches and strategic initiatives. This role ensures new solutions are positioned, adopted, and scaled in partnership with Blue Plans, brokers, and other distribution channels. Acting as the central orchestrator, the GTM Manager brings together cross-functional teams to deliver seamless market execution and measurable business outcomes.Essential Duties:Develop structured GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurementDefine success metrics and ensure post-launch feedback loopsConvene and lead stakeholders from product, sales, marketing, service, compliance, and partner managementDrive alignment on launch objectives, deliverables, and timelinesManage interdependencies and remove barriers to executionPartner with product and marketing teams to define compelling value propositionsEnsure messaging resonates across employers, brokers, members, and Blue Plan partnersTailor positioning for competitive differentiationCoordinate enablement activities (sales training, broker tools, Blue Plan partner education, FAQs)Ensure supporting materials, campaigns, and digital assets are ready at launchMaintain detailed launch roadmaps and run regular GTM checkpointsTrack launch readiness and escalate risks proactivelyMonitor adoption and refine approach post-launchPerforms other related duties and responsibilities as assignedRequired Knowledge, Skills and Abilities:Ability to strategically orchestrate and align teams toward a common launch goalStrong program management with the ability to run complex, multi-threaded initiativesStrong understanding of ancillary insurance, broker/Partner dynamics, and competitive landscapeCompelling communication skills with the ability to translate strategy into clear action, internally and externallyAbility to use data-informed insights to refine strategy, measure impact, and drive continuous improvementExcellent collaboration skills with the ability to influence and lead without direct authorityRequired Education and Experience:Bachelor's degree in related field or equivalent military experience7+ years of experience in product marketing, commercialization, or GTM execution, preferably in healthcare, insurance, or employee benefitsProven track record of orchestrating cross-functional product launches or commercialization initiativesExperience with broker distribution and health plan partnerships a plusPreferred Education and Experience:MBA or advanced degree preferredEqual Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review theKnow Your Rightsnotice from the Department of Labor.