Copywriter

Role: Fractional CopywriterAt Humiint, we partner with innovative brands that have incredible products but struggle to explain their value clearly. Whether it’s writing a high-converting sales page, developing the core messaging for a major advertising campaign, or crafting an email sequence that actually gets replies, the right Fractional Copywriter turns passive readers into active customers.We’re looking to connect with persuasion experts and strategic thinkers who understand that good writing is about driving business results, not just sounding clever. If you are an expert at identifying customer pain points, overcoming objections through text, and distilling complex ideas into punchy, memorable hooks, this is a great opportunity to apply your salesmanship in print flexibly while driving revenue for growing companies.This role is ideal for freelance copywriters, former agency creatives, or conversion specialists who want to craft high-impact messaging for multiple organizations on a part-time, project-based, or retainer basis.Key responsibilities may include:Conversion Copywriting: Drafting the text for sales assets, landing pages, and checkout flows designed specifically to drive immediate action.Brand Messaging: Developing taglines, core value propositions, and positioning statements that differentiate the company from its competitors.Campaign Creation: Writing the central narrative and all supporting collateral for major product launches or marketing initiatives.Email Strategy: Crafting automated lifecycle sequences and broadcast messages focused on engagement, retention, and upselling.Direct Response & Ad Copy: Writing attention-grabbing headlines and punchy text for paid advertising channels to maximize click-through rates.Voice of Customer Research: Analyzing reviews, conducting interviews, and mining customer feedback to ensure the copy uses the exact language of the target market.A/B Testing: Providing multiple copy variants for testing to determine which messages, hooks, and calls-to-action resonate best with the audience.Creative Collaboration: Working closely with design and strategy teams to ensure the written word and the visual elements work together seamlessly.Required qualities may include:Proven Experience: Background as a direct response copywriter, advertising creative, or conversion copywriter within an agency or in-house team.Psychological Insight: A deep understanding of human behavior, buying triggers, and how to systematically dismantle consumer objections.Brevity & Clarity: The ability to communicate complex value propositions in as few words as possible without losing impact.Conversion Mindset: A focus on metrics, sales, and data-driven results over purely artistic or flowery writing.Voice Adaptability: The capacity to seamlessly mimic and adopt the unique tone and personality of completely different brands.Attention to Detail: Impeccable grammar and the ability to submit clean, error-free drafts under tight deadlines.Receptiveness to Feedback: The emotional intelligence to separate personal ego from the work and revise copy based on performance data or stakeholder input.Additional InformationAbility to set your own pricingVirtual / Work from homeFlexible scheduleWork across industriesAt Humiint, we work with trusted professionals who bring clarity, persuasion, and measurable results to the brands they support. If you're a Fractional Copywriter ready to turn words into revenue—flexibly and professionally—we’d love to hear from you.Learn more at www.humiint.com