Director of Marketing

Senior Director of MarketingRole DescriptionLifestyle Marketer for GrowthRole SummaryThe Sr. Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the GCG brands across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth.This individual will own brand strategy, content creation, digital and social marketing, influencer partnerships, and campaign execution across the Growth Catalyst portfolio. They will be equally comfortable crafting a high-level brand narrative and rolling up their sleeves to produce content that resonates. The ideal candidate is a natural storyteller, a culturally tuned-in marketer, and an operator who knows how to connect brand energy to business results.Key Result AreasBrand Strategy & PositioningDefine and evolve the Growth Catalyst Group brand identity, voice, and positioning across the full portfolio of companiesDevelop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segmentsEnsure brand consistency across all channels, campaigns, and customer touchpointsLead annual marketing planning and budget development in partnership with leadershipContent Creation & StorytellingLead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identityDevelop content calendars and editorial strategies that drive consistent audience engagement across platformsPersonally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative directionPartner with creative teams, freelancers, and agencies to produce high-quality branded assets at scaleDigital Marketing & Social MediaOwn digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and webDrive audience growth, engagement, and conversion through platform-native content strategiesManage paid social and digital advertising campaigns with a performance-oriented mindsetAnalyze and report on key marketing metrics, translating data into actionable strategy adjustmentsInfluencer Partnerships & Community BuildingIdentify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s valuesBuild and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growthRepresent the brand at events, activations, and public forums as a visible spokesperson and culture carrierDevelop co-marketing and partnership strategies that expand brand reach into new audiencesGrowth Marketing & Revenue EnablementConnect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growthCollaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journeyDevelop go-to-market strategies for new products, services, and brand launches across the portfolioBuild and refine customer personas, audience segmentation, and lifecycle marketing programsQualificationsRequired7+ years of progressive marketing experience with at least 3 years in a senior or director-level roleDemonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategiesDeep fluency across social media platforms and digital marketing channelsProven track record of growing engaged audiences and driving measurable business results through marketingStrong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboardExceptional written and verbal communication skills; a natural storyteller across formats and audiencesExperience managing agencies, freelancers, and cross-functional creative teamsBachelor’s degree in Marketing, Communications, Business, or a related fieldPreferredExperience marketing across a portfolio of brands or in a multi-brand organizationBackground in entrepreneurship, personal development, wellness, or adjacent lifestyle categoriesOn-camera comfort and personal brand presence on social platformsExperience with influencer program management and creator economy partnershipsFamiliarity with marketing automation, CRM platforms, and performance analytics toolsMBA or advanced degree in marketing or businessGrowth Catalyst Group of Companies is an equal opportunity employer committed to building a diverse and inclusive team. We encourage applicants from all backgrounds who share a passion for growth, impact, and community.