Volunteer: 60th Anniversary Brand Strategy

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.Help us celebrate our 60th anniversary! This volunteer will conduct a brand audit and deliver strategic recommendations for a 60th anniversary rebrand. The volunteer will propose positioning, messaging themes, and suggested visual direction.A clear, values-aligned brand will help the organization better communicate its mission of providing accessible, affordable mental health services that support, encourage, validate, and respect all. Volunteer work will strengthen visibility, trust, and anniversary outreach.We will share current brand materials, organizational history, impact examples, and make key staff available for interviews. Volunteers and staff will collaborate on drafts and prioritize recommendations for anniversary implementation.TriCity Family Services Mission: Providing quality mental health services that are accessible and affordable. We support, encourage, validate, and respect all.