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Collaborate with cross-functional teams across (but not limited to) proposal, product, business development, strategic marketing, brand, business/account managers, business operations, communications, and community development.
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Vice President Product Marketing Key Responsibilities Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectors.
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Partner with product marketing and customer operations to develop a strategic cadence of customer-focused communications and a lifecycle campaign to drive adoption, engagement, and overall KPIs. Customer Marketing Campaigns: Lead and manage customer engagement and communication programs in partnership with Events and Demand Generation teams, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns.
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Serves as liaison between Portfolio Management and Sales and Marketing teams to help position and market product line. The Associate Product Manager is responsible for assisting in the oversight, management, development, and positioning of assigned investment managers and strategies across product lines to ensure quality and marketability.
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Product marketing management (PPC, SEO, content marketing, social media, email) Plan and execute integrated marketing campaigns to promote brand awareness and loyalty. Proven experience in brand management, marketing, or a similar role.
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Participates in learning opportunities that develop and enhance product knowledge of IAH programs and services including business development meetings, sales training, shadowing, coaching, etc.
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Experience in portfolio product marketing and working with demand generation, GTM, and sales team. As Director of Product Marketing, you are responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies.
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Maintain adherence to D365 to ensure opportunity relevance and follow thru Monitor the emergent and strategic market trends, market demand patterns, and competitor moves to feed product marketing plan and support capture teams.
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Work closely with fellow Buyers as well as Merchandise Planning and Finance to develop and maintain a robust and efficient sales reporting and product performance metrics down to the SKU as needed.
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Develop innovative ways to improve Swisher’s brand performance through selling skills using data analysis, brand and trade marketing, planning, and product placement. Develop and utilize the Swisher Shield system to track, measure, and analyze progress against key sales & marketing initiatives.
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We help our clients implement and effectively use Oracle offerings to solve their business problems and fuel success in the areas of sales, marketing, finance, operations, billing, customer, product, and governance, risk and compliance.
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Collaboration: Work closely with cross-functional teams, including Marketing, Sales, Operations, and R&D, to ensure seamless execution of product initiatives. Years of experience in product management, preferably in the consumer goods or gardening industry.
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Required Skills and Experience BA/BS Required and ten years of experience with consumer products or private label companies – Focus on Sales experience at the account level as well as broker partner experience Product development and execution with account Working Relationships Internal Sales Broker Partner Marketing Supply Chain Demand Finance Work Environment Remote Office Travel The salary range for this position is $120,000 - $180,000.
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Provide subject matter expertise and deep functional product expertise, including upstream/downstream impact of changes. Company Details Berkley Small Business Solutions (BSB) is committed to providing small business customers with the next generation of small business solutions, including offering operational, underwriting, and marketing opportunities.
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Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
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product marketing jobs in Bloomfield, CT
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