Analyst, Search Marketing

Search Marketing AnalystAs a Search Marketing Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for our clients. ResponsibilitiesHolistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting Actively participating in meetings and proactively documenting takeaways and next steps Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing. Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues Monitoring emerging industry trends and summarizing them for internal and external stakeholders Leveraging and developing proficiencies with SEM platforms, tools and resources Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients QualificationsA four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively A detail-oriented approach and a desire to achieve objectives accurately Solid quantitative and research skills, and proven data interpretation capability Familiarity with the digital advertising space and a passion for growing that interest into a career Strong communication skills you're clear and thorough, yet concise A passion for building relationships and a desire to contribute to team building and event planning Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Got the sparkle? Apply if you believe your unique skills are a fit. We'd love to hear from you.