Brand Lead (FMB+, Craft)

Job TypeFull-timeDescriptionPepin Distributing is seeking a highly motivated Brand Lead (FMB+ & Craft) to drive execution and performance across a key segment of our portfolio.This role is responsible for aligning supplier priorities, sales execution, inventory readiness, and in-market activation, while leveraging data and insights to optimize performance and identify growth opportunities. This is a hands-on, in-market leadership role designed for someone who takes ownership, communicates proactively, and consistently delivers high-quality execution in a fast-paced environment.CORE WORKFLOWSupplier Communication & AlignmentSales Team Communication & ExecutionInventory Readiness & CoordinationMarket Activation & ExecutionKEY RESPONSIBILITIESSupplier Leadership & PartnershipServe as the primary point of contact for suppliersLead proactive communication on priorities, incentives, and programmingTranslate supplier strategies into actionable plansSales Alignment & Market ExecutionCommunicate supplier priorities to sales teamsIn Market Sales Calls with and without Sales RepsSupport execution through tools and program guidanceInventory Coordination & ReadinessEnsure product availability aligns with programmingIdentify and communicate risks proactivelyActivation Execution & In-Market PresenceExecute activations and manage logisticsConduct field visits and auditsAnalytics, Reporting & Performance TrackingAnalyze sales data and KPIsProvide actionable insights and recapsCross-Functional Coordination• Collaborate across departments• Support launches, resets, and initiatives and pricingMindset & Culture ExpectationsPositive, professional attitude under pressureSolutions-oriented mindsetProactive communicationOwnership and accountabilityCollaborativeRequirements3-6 years of relevant experienceStrong analytical and organizational skillsExcellent communication skillsAbility to manage multiple prioritiesWillingness to work evenings and weekendsWhat Success Looks LikeStrong communication across teamsAlignment across supplier, sales, and inventoryHigh-quality executionData-driven decision makingPositive, solutions-driven mindsetFinal NoteThis role is best suited for individuals who take ownership and initiative communicate proactively, and thrive in fast-paced environments without needing constant direction.Salary Description$75,000 - $85,000 per year