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Develop and execute comprehensive paid media strategies that align with business goals, including but not limited to search engine marketing (SEM), display advertising, paid social media, and programmatic advertising utilizing paid media platforms such as Google, Meta, YouTube and Tiktok.
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Execution & GrowthBuild impactful, data-driven testing plans for scaled growth & LTVDelivering on hard revenue targetsDay-to-day optimization of campaigns, creative, landing pages, and bidding strategies Write impactful copy for paid social direct response campaigns in adherence to the brand voiceWork closely with our 3rd party vendors and adtech platforms.
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SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts.
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Establish relationships with shopper marketing vendors and agencies (ex: Quotient, Ibotta, Shopkick, Catalina, Inmar) and facilitate program planning and execution in partnership with paid media and ecommerce leads as appropriate.
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What You Will Be Doing-Build sophisticated data pipelines using dbt, Airflow, and Snowflake, with special emphasis on performance optimization and data integrity using Great Expectations.
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The ideal candidate should have a strong understanding of both the creative and analytical side of traditional marketing channels (TV, radio, outdoor) and digital marketing channels, including but not limited to PPC, SEO/SEM, social & influencer marketing strategy, digital advertising, and overall growth marketing strategies in order to drive awareness, consideration, and conversion for multiple brands.
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Strong analytical skills and the ability to interpret data to drive campaign optimization and decision-making. As a PPC Specialist, you will be responsible for developing, implementing, and optimizing our Pay-Per-Click (PPC) advertising campaigns to drive qualified leads and maximize our online visibility.
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Create and oversee deliverables ranging from social media packages (with a focus on growth channels including TikTok, Reels and YouTube Shorts), advertising assets, newsletter graphics, playlist cover art, animated cover suites, explainer videos, motion assets for social posts, ad-mats, social banners, music visualizers, lyric videos, and Spotify canvases.
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3+ years of experience with Python Data Stack: pandas, numpy, sklearn, tensorflow, pytorch, matplotlib, etc. Work with customer data and own the development of an AI solution from ideation to productionLeverage integrations with big data frameworks (e.g. Databricks) as needed to develop solutions for customers.
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U.S. Data Security ("USDS") is a subsidiary of TikTok in the U.S. This new, security-first division was created to bring heightened focus and governance to our data protection policies and content assurance protocols to keep U.S. users safe.
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Standing up a reporting system in BigQuery from scratch, including data replication, infrastructure setup, dbt model creation, and integration with reporting endpoints. As a Senior Data Engineer, you'll leverage all sorts of data, from application event streams to product databases to third-party data, to help stakeholders create products and answer business questions.
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Oversee all digital marketing including but not limited to: paid search, paid social (Facebook, Instagram, YouTube, TikTok, Reddit etc). Manage outside marketing agencies for digital marketing, Amazon sales, reputation management, and TV advertising.
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The position's primary responsibilities include the strategic oversight of prospect, donor and gift data, the translation of business use cases into actionable reports and dashboards, oversight and development of the business intelligence environment, and the application of analytics to help build the prospect pipeline for a variety of fundraising initiatives, including principal gifts, major gifts, planned giving, annual giving, and events.
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Structure, draft, and negotiate contracts relating to data collection and use, research and analytics, distribution of advertising inventory on non-Disney controlled platforms, advertising technology, linear addressable and data driven linear services, programmatic advertising, insertion orders, master terms and conditions with advertisers and agencies, integrated marketing, branded and custom content, influencer marketing, and social media platforms.
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Their areas of focus include patent litigation and appeals, post-grant proceedings, patent prosecution and portfolio counseling, trademark, copyright, advertising, internet, and trade secret counseling and litigation, as well as technology licensing and monetization.
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