VP, Marketing

Redwood City, California About The Position Company Overview Appdome’s mission is to safeguard mobile apps and their users globally. We offer the industry’s only patented, centralized, data-driven Mobile Cyber Defense Automation platform, providing rapid no-code, no-SDK security and integrated defenses against fraud, malware, and bots, along with Threat-Events™ UI/UX controls, ThreatScope™ Mobile XDR, and Certified Secure™ DevSecOps Certification. With Appdome, mobile developers and cyber teams can expedite delivery, ensure compliance, and utilize automation for building, testing, and monitoring mobile app security within DevOps and CI/CD pipelines. Our platform is trusted by leading brands across financial, healthcare, m-commerce, consumer, and B2B sectors, securing over 50,000 apps and protecting over 1 billion end users worldwide. The Opportunity This is a leadership role for a strategist who still loves the craft. As Vice President of Marketing, you’ll define our category, shape our narrative, and build the marketing engine that fuels our next phase of growth. You’ll translate deep technical innovation into clear, compelling value for enterprise decision-makers—and help establish Appdome as the brand that defines the future of mobile app security. This is a rare opportunity to build a once-in-a-generation enterprise brand. You’ll architect our market position, own the full marketing function end to end, and partner closely with Sales and Product to create a predictable, scalable revenue engine. We sell to complex, enterprise organizations with ambitious product roadmaps and high data sensitivity—engaging a sophisticated, multi-stakeholder buying group that includes CIOs, IT leaders, digital executives, and compliance stakeholders. What You’ll Do Define the Vision and Own the Category You’ll set the company-wide marketing strategy and complete Appdome’s evolution from mobile app security leader to strategic enterprise platform. You’ll craft and own the narrative that resonates with CIOs, digital leaders, and compliance executives—and establish Appdome as the clear leader in Compliance Infrastructure. Build and Lead a World-Class Marketing Organization You’ll hire, develop, and inspire a high-performing team across Product Marketing, Demand Generation, Content, ABM, and Events. You’ll create a culture of high standards, creativity, and analytical rigor—while mentoring leaders and removing obstacles so the team can execute at the highest level. Drive Enterprise Demand and Pipeline You’ll orchestrate a sophisticated B2B SaaS go-to-market strategy, including high-impact Account-Based Marketing programs for strategic enterprise accounts. Partnering closely with Sales leadership, you’ll ensure marketing pipeline converts to revenue and continuously optimize sales velocity. Own Product Marketing and Positioning You’ll translate complex technical differentiation into clear business outcomes. You’ll lead positioning, competitive intelligence, and launch strategy—ensuring every customer-facing asset, from the website to the sales deck, tells a consistent and winning story. Shape Company Strategy Cross-Functionally You’ll be a core member of the leadership team, partnering with Sales, Product, and Customer Success to drive top-line growth, create tight feedback loops, and align the company around a shared vision and execution plan. Requirements What We’re Looking For 10+ years of B2B SaaS marketing experience, including senior leadership roles in high-growth environments Proven success marketing enterprise infrastructure or platforms to Fortune 500 organizations Experience defining or creating a category—and positioning a product as a strategic business imperative Strong people leadership experience across multiple marketing disciplines Direct ownership of pipeline and revenue targets, with deep experience in attribution, funnel metrics, and accountability Domain Expertise Enterprise Go-To-Market: Deep understanding of ABM and how to align marketing tightly with enterprise sales teams Technical Product Marketing: Ability to quickly grasp complex concepts across APIs, telemetry, AdTech, and data architecture—and translate them into executive-level value Modern Marketing Stack: Hands-on familiarity with today’s B2B SaaS marketing technologies Partner Marketing: Experience activating growth through technology partners, system integrators, and ecosystem relationships How You Show Up Strategic Storyteller: You love writing the manifesto and the pitch—and you know how narrative shapes markets Data-Driven Leader: You prioritize based on evidence, measure what matters, and adjust fast Player-Coach: You’re equally comfortable refining copy or workflows and leading at the executive level Executive Presence: You build trust with peers, influence outcomes, and hold your own in the boardroom Customer-First Thinker: You lead with customer problems, not product features Nice to Have Experience at a high-growth, venture-backed B2B SaaS company Experience marketing to CIOs, Heads of Digital, and the broader C-suite Familiarity with the security market, data governance, and modern compliance challenges This is a hybrid, full-time, exempt role based in the San Francisco Bay area / Silicon Valley. Visa sponsorship is not available. The role reports directly to the CEO. What We Offer: Competitive compensation with bonus and equity High visibility role with direct impact on revenue growth Opportunity to shape and scale a mission-critical function Comprehensive benefits and professional development opportunities Health, dental, and vision insurance 401(k) Paid time off and holidays Appdome is committed to fair and equitable compensation practices. The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include performance bonus, stock, benefits and/or other applicable incentive compensation plans. We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.