Digital Creative Director

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.Digital Creative DirectorNew York, NY, US27 days ago Requisition ID: 1069Salary Range: $140,000.00 To $160,000.00 AnnuallyAbout IW GroupIW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age's 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.The RoleWe're seeking a forward-thinking Creative Director to lead the next evolution of creative at IW Group. This role is for a hybrid thinker—someone who moves fluidly across storytelling, design, and technology—and is excited to bring ideas to life using both traditional craft and emerging AI tools.You will lead integrated creative across social, film, and brand experiences, transforming insights into culturally relevant, high-impact work. This is a hands-on leadership role that blends concept development, team direction, client partnership, and rapid prototyping.We're looking for someone who doesn't see AI as a shortcut, but as a multiplier of creativity—someone who builds, experiments, and pushes ideas beyond the expected.What You'll DoLead the creative process from concept to execution across: Social-first campaignsVideo (short- and long-form)Brand activations and experiential workTranslate marketing objectives into clear, innovative creative strategiesDevelop and uphold brand standards across all touchpointsGuide multidisciplinary teams to deliver high-quality, culturally relevant workPartner with strategy, production, and clients to bring ideas to lifeUse AI tools (e.g., ChatGPT, Midjourney, Runway, Sora) to: Rapidly prototype and visualize ideasCreate compelling proofs of conceptEnhance creative workflows and outputsThink beyond campaigns to build: Scalable content systemsParticipatory and community-driven ideasLead client presentations, pitches, and creative reviewsOversee project scope, timelines, budgets, and overall creative qualityStay hands-on when needed—concepting, writing, directing, or makingMentor and develop creative talent, fostering both craft and AI fluencyContribute to hiring, training, and team growthWhat You'll BringEducation and ExperienceBachelor's degree in Advertising, Marketing, Design, Communications, or related field7+ years of experience in a creative agency or similar environmentVery experienced Associate Creative Director ready to step up or Creative Director levelProven portfolio demonstrating ideas brought to life across channels (not just presentations)Skills and AbilitiesStrong conceptual thinking with the ability to execute and guide executionDeep understanding of brand development and integrated marketingExperience leading social-first and culturally driven campaignsExcellent leadership, communication, and presentation skillsConfidence working directly with clients and internal stakeholdersAbility to manage multiple projects in a fast-paced environmentHands-on experience with AI tools in the creative processAbility to iterate quickly, prototype ideas, and stay close to the workStrong understanding of design, copy, and digital best practicesPreferred QualificationsExperience with experiential marketing and brand activationsBackground in content creation, film, or designExperience working with multicultural or cross-generational audiencesIndustry experience in QSR, automotive, or culturally driven brandsPassion for emerging technologies and innovation in creative productionSalary: $140,000 - $160,000, commensurate with experienceHybrid work model (three in-office days per week)20 PTO days annually20 paid holidays (including Thanksgiving & Christmas week)Birthday offYear-round Flex Fridays (half-day Fridays)Competitive health, dental, and vision coverageEmployer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage401(k) with company matchCell phone reimbursementParking and commuter benefitsEmployee referral programCollaborative, growth-oriented team environmentCompany CultureConnectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences.Explorers: Curiosity fuels our work. Whether it's testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.The Hybrid Work ModelWork Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.Physical RequirementsEngage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.Vision abilities required include close vision.IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.J-18808-Ljbffr