Lead - Product Marketing

Product Marketing LeadDefine and execute go-to-market strategy, positioning, and product launches. Lead industry event strategy and integrated, multi-channel campaigns. Build compelling content, case studies, and sales enablement tools that drive pipeline. Partner cross-functionally to optimize messaging, performance, and market impact. Remote/Hybrid: Boston, NYC, Philadelphia, Washington, DCOur client is redefining how biopharma, biotech, and life sciences investors evaluate opportunity and risk through advanced, AI-powered decision intelligence. Their platform transforms complex scientific, clinical, and financial data into clear, actionable insightaccelerating drug development, sharpening diligence, and elevating strategic dealmaking. By replacing fragmented analysis with dynamic, data-driven clarity, it empowers teams to move faster, decide smarter, and unlock greater impact in high-stakes innovative environments.The OpportunityWe are seeking an exceptional Product Marketing Lead to define and drive our product marketing strategy as we expand within the pharmaceutical and life sciences sectors. This is a unique opportunity to join a high-growth technology organization at a pivotal stage, where you will own the product marketing function and directly shape how the market understands and adopts our platform.ResponsibilitiesGo-to-Market StrategyDefine and execute go-to-market strategies to increase awareness, generate demand, and accelerate adoption.Develop clear positioning and messaging tailored to Business Development (BD), Licensing, and Scientific & Engineering (S&E) audiences.Lead product launches and integrated marketing campaigns.Partner closely with Sales and Product teams to align on personas, buyer journeys, and value propositions.Leverage market research and customer insights to inform and refine strategy.Conferences & EventsOwn strategy and execution for major industry conferences and partnering events.Manage booth presence, speaking opportunities, and strategic networking initiatives.Develop high-impact collateral and product demonstrations; drive post-event pipeline conversion.Campaigns & ContentBuild and execute multi-channel campaigns (email, digital, account-based marketing) to generate qualified leads.Develop case studies, ROI narratives, and sales enablement materials.Collaborate with design partners to produce clear, compelling marketing assets.Ensure brand consistency and thought leadership across all customer touchpoints.Sales Enablement & SuccessEnable Sales teams to effectively communicate value propositions and close deals.Maintain competitive intelligence and synthesize ongoing customer insights.Train cross-functional teams on messaging, positioning, and new product releases.Monitor performance metrics and continuously optimize go-to-market effectiveness.Qualifications8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technologyExperience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)Demonstrated success developing and executing effective go-to-market strategies and product launchesStrong understanding of complex, technical products and ability to translate features into clear business valueProven ability to build marketing campaigns that generate measurable pipeline and revenue impactExperience in conference planning, event marketing, and field marketing strategiesWhat Sets You ApartExceptional storytelling and communication skills, with the ability to make complex AI and data concepts accessible and compellingStrategic thinker with strong execution capabilities and attention to detailData-driven mindset with the ability to track, analyze, and optimize marketing performanceSelf-starter who thrives in ambiguous, fast-paced startup environmentsCollaborative team player who partners effectively with Sales, Product, and LeadershipCreative problem-solver with a proactive approach to experimentation and executionPassion for healthcare innovation and improving patient outcomesBonus PointsBackground marketing AI/ML, analytics, or decision intelligence platformsExperience with account-based marketing platforms, marketing automation tools, and CRM systemsDesign capabilities or experience collaborating closely with designersMBA or advanced degree in business, marketing, or life sciencesExperience building marketing functions within early-stage organizations