Growth Marketing Lead

Why ReachMobi?At ReachMobi, there are no ceilings. You are the owner and architect of your career path, with no one-size-fits-all model. We are both visionaries and builders, operating without bureaucracy or red tape. Our ethos is simple: have an idea in the morning, ship it by the afternoon, and have data by the evening. No matter your role, you operate as a founder, building, scaling, and continuously growing into what's next.As an incubator for app studios, we provide the technology, leadership, and resources needed to turn bold ideas into scalable businesses. We don't just build apps, we build the companies behind them and the future CEOs who lead them.Role OverviewThis is a high-impact, hands-on leadership role responsible for driving growth strategy while actively operating within key acquisition channels. We are looking to bridge a critical gap between tactical media buying and high-level growth strategy. This role will serve as a central force in both developing players and driving systemic impact, ensuring we are not just running campaigns, but building scalable growth engines.This role is designed for a "player-coach" who can both execute at a high level and elevate the performance of a team. You will identify growth opportunities, pressure-test performance, and build repeatable systems that drive measurable improvements in user growth, retention, and LTV.You will work closely with Product, Analytics, and Finance to ensure acquisition efforts are efficient, scalable, and aligned with long-term business outcomes.Key ResponsibilitiesOwn and drive user acquisition performance across a portfolio of mobile apps, with accountability for key metrics including CAC, LTV, ROAS, and paybackManage and optimize marketing budgets, making real-time decisions on scaling, pausing, or reallocating spend based on performanceAbility to boot up new buy platforms from 0 to 1 to 10Build and run a high-velocity experimentation culture across creative, audience, and funnel performanceDevelop and execute testing roadmaps that drive measurable improvements beyond channel-level optimizationEstablish repeatable processes and systems that improve performance and scalabilityLeverage automation, AI, and tooling to increase efficiency and unlock new capabilitiesLead and actively contribute within acquisition channels, continuously improving bids, targeting, creative, and overall efficiencyIdentify performance gaps and opportunities, and take action to improve results across campaigns and funnelsIdentify and unlock new growth opportunities across channels, partners, and distribution strategiesAct as the day-to-day leader for acquisition efforts, ensuring strong execution and accountability across the teamDevelop and mentor team members through direct coaching, feedback, and clear performance expectationsRaise the performance bar by identifying gaps, challenging assumptions, and driving continuous improvementQualifications5- 8 years of experience in growth marketing, performance marketing, or user acquisitionProven track record scaling user growth on mobile apps or digital productsHands-on experience managing and optimizing meaningful marketing budgets (7-figure+)Experience operating against business outcomes such as LTV, ROAS, payback, and profit marginsStrong expertise in paid acquisition channels, including Google Ads (UAC, Display) and Meta AdsExperience with programmatic platforms, DSPs, or mobile ad networksStrong understanding of mobile attribution, incrementality, and performance measurementExperience working with analytics tools such as GA4, Firebase, SQL, BigQuery, Redshift, or similarAbility to work with large datasets and translate data into clear, actionable insightsDemonstrated ability to operate as a hands-on executor while leading and developing othersStrong problem-solving skills with a bias toward action and ownershipComfortable working in fast-paced, performance-driven environmentsWhy This RoleDirect ownership of one of the most critical growth levers of the businessOpportunity to build and scale a high-performing growth engineHigh visibility with leadership and ability to drive meaningful impactAbility to shape how growth is executed across a portfolio of productsValuesAt ReachMobi, our core values guide how we work, make decisions, and show up every day. We move fast, take ownership, and focus on delivering results that matter. We rely on data to guide our decisions, challenge ourselves to continuously improve, and stay focused on winning as a team. We operate without drama or ego, treating others with respect and keeping our attention on the work. Together, these values set clear expectations for accountability, collaboration, and performance across the company.Data Driven: We speak in data and act on what matters. Decisions are grounded in evidence, not assumptions, and we use data to focus on the work that has the greatest impact.Get Sh*t Done: We move fast, take ownership, and deliver. We focus on action over process and don't get stuck in unnecessary meetings or red tape. Everyone is empowered to solve problems, follow through, and get the work across the finish line.Beat the Goat: We challenge the best and keep iterating until we win. We don't settle for "good enough," and we don't wait for permission to make things better. This value reflects a relentless focus on results, the courage to take smart risks, and the discipline to keep pushing forward when things get hard. We take ownership, learn quickly, and adapt until we find the right solution.No Drama, No Egos, No As*holes: Drama distracts. Ego isolates. We focus on the work. Drama is distracting, and we can't win when ego gets in the way. We treat others with respect, regardless of title or role, and we don't let hierarchy define how we collaborate. When we leave drama at the door and put ego aside, we create an environment where teams can focus, trust each other, and win together.Benefits OverviewHybrid schedule, Monday - Friday WFH flexibilityUnlimited Paid Time Off along with 10 paid holidays401k match up to 4%, Health/Vision/Dental, Flexible Spending AccountsLife Insurance, AD&D, STD and LTD 100% employer paidSponsorship availableComplimentary snacks, beverages, beer fridge, daily catered lunchesNo dress codeReachMobi is officially certified as a Great Place to Work!