Director of Demand Generation [82071]

A leading investment advisory firm managing over $36 billion in assets is seeking a Director of Demand Generation to support their team. The company, known for personalized wealth management and independent advisory services, is located in a collaborative and client-focused environment. This is a permanent opportunity with a focus on demand generation and pipeline growth.Director of Demand Generation Responsibilities:Design and implement integrated marketing initiatives across various digital channels to generate qualified leads.Develop scalable campaigns aimed at pipeline development rather than just engagement.Collaborate with content and branding teams to turn thought leadership into measurable results.Oversee planning, execution, and ongoing refinement of marketing campaigns, ensuring proper lead handoff and follow-up.Monitor campaign performance, create dashboards, and utilize data insights to enhance program effectiveness.Director of Demand Generation Qualifications:8-12 years of relevant experience, with a minimum of 5 years managing demand generation efforts.Prior experience in wealth management, asset management, or alternative investments highly preferred.Proven success in building or scaling multi-channel demand programs targeting high-net-worth or institutional clients.Hands-on skills in digital marketing tools such as Marketo or HubSpot, with deep knowledge of funnel metrics.Strong ability to work independently, influence senior stakeholders, and optimize campaigns for measurable results.