Email Developer

The Email Developer designs, builds, and manages marketing email campaigns to support the company's business objectives. The role requires advanced hands-on expertise in Salesforce Marketing Cloud, HTML/CSS, and AMPscript, and focuses on personalization, segmentation, deliverability, and continuous improvement of email processes.Key Responsibilities:Code responsive HTML/CSS emails from scratch and modify templatesBuild personalized, dynamic experiences using AMPscript, dynamic content, and data extensionsManage multiple simultaneous campaigns in Salesforce Marketing Cloud: coding, configuration, testing, scheduling, deploymentConfigure data extensions and campaign objects to support audience selection and personalizationValidate email functionality, personalization logic, and dynamic content before QAPartner with QA to resolve defects and technical issues identified during testingCreate and maintain reusable email templates, modules, and components for scalabilityDesign audience segmentation and collaborate with marketing and data teams to meet campaign population requirementsTroubleshoot complex technical issues across HTML/CSS, AMPscript, data, rendering, and deliverabilityMonitor campaign execution, identify technical or data issues, and recommend solutions to improve efficiencyEnsure compliance with CAN-SPAM and CASL and adhere to email development best practicesContinuously evaluate and recommend improvements to email functionality, tools, and processesQualifications:4-6 years of hands-on experience developing, deploying, and supporting marketing email campaignsStrong hands-on experience with Salesforce Marketing CloudAdvanced proficiency developing responsive emails using HTML and CSSExperience with AMPscript, dynamic content, personalization, and Salesforce Marketing Cloud data extensions