Senior Director, Talent/Creator Led Beauty

Senior Director, Talent/Creator Led BeautyAbout SuperOrdinary: SuperOrdinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and TikTok Shop. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. SuperOrdinary is an established company but with an entrepreneurial/start-up vibe, with a population of 150+ employees.SuperOrdinary is seeking a highly entrepreneurial and operationally driven Senior Director to lead talent/creator-led beauty incubator built around high-velocity, culturally relevant product drops.This role will oversee the full lifecycle of creator/talent-led beauty launches spanning marketing strategy, creator partnerships, product innovation, content strategy, omnichannel distribution, and operational execution. The GM will act as the central business lead while helping define a new model for how beauty is launched and scaled in the social commerce era.Our launches are designed to bridge cultural relevance and commercial scale through highly curated, limited-release drops that talent/creators can authentically champion to their audiences. This is a high-ownership role at the intersection of beauty, creator economy, entertainment,retail partnerships, social commerce, and community-driven brand building.The ideal candidate thrives in fast-moving, iterative environments and understands how to build consumer excitement through scarcity, storytelling, virality, and creator-led engagement.Key ResponsibilitiesStrategic Leadership & Business OwnershipLead the overall strategy, operations, and growth roadmapServe as the primary point of contact across senior leadership teamsOwn P&L performance and help scale the business toward aggressive revenue and growth targetsChampion the long-term vision of creator-led, culturally driven beauty drops across retail and social commerce channelsHelp build scalable operational systems and processes to support rapid launch cadence and future expansionCreator Partnerships, Brand Development & Community BuildingIdentify, evaluate, and secure high-potential creator and talent partnershipsTranslate creator vision into compelling beauty concepts, launch narratives, and community-driven brand experiencesOversee branding, packaging, visual identity, and creative development for each launchDevelop launch strategies centered around exclusivity, scarcity, fan participation, and cultural relevanceDrive TikTok-native content strategy including creator content, UGC, affiliate programs, and social storytelling initiativesOmnichannel Growth & Commercial StrategyLead the execution of a synchronized omnichannel strategy across retail, TikTok Shop/social commerce, Amazon, and e-commerce platformsPartner closely with teams to support in-store launch strategy and cultural discovery momentsDrive high-conversion social commerce initiatives designed to maximize launch velocity and post-drop replenishmentManage sales channel operations, partnerships, and performance optimization across all commerce platformsIdentify opportunities to expand the halo effect of each drop into broader long-term customer acquisition and retentionProduct Development & Supply Chain ExecutionOversee rapid product development and launch execution for creator-led beauty dropsPartner with ODM/OEM manufacturers and development partners to bring concepts to market quickly and efficientlyManage launch timelines, inventory planning, replenishment strategy, and operational readinessEnsure product quality, speed-to-market, and scalable operational execution across multiple simultaneous launchesCross-Functional Collaboration & Shared ServicesPartner cross-functionally with Growth, Creator Partnerships, Production, Operations, Finance, Legal, HR, and Logistics teamsLeverage SuperOrdinary’s centralized infrastructure and marketplace expertise to scale efficientlyHelp build and manage external agency and partner relationships supporting TikTok Shop, Amazon, and e-commerce operationsWork closely with leadership to refine positioning, go-to-market strategy, and long-term business expansion opportunitiesIdeal Candidate Profile5–10+ years of experience across beauty, consumer brands, social commerce, incubators, creator economy, or high-growth startup environmentsStrong understanding of TikTok, creator-led commerce, community building, and short-form content ecosystemsExperience managing complex cross-functional initiatives spanning brand development, operations, partnerships, and go-to-market executionProven ability to operate across both strategic leadership and hands-on execution in fast-moving environmentsDeep familiarity with beauty retail, social commerce, and omnichannel growth strategies, particularly within Sephora and TikTok ecosystemsExperience managing agile product development cycles and operational execution with manufacturing and supply chain partnersEntrepreneurial mindset with comfort building new business models, launching new concepts, and scaling emerging verticalsStrong communication and stakeholder management skills with experience working across executive leadership teams and external partnersBachelor’s Degree in Business, Marketing, or related field preferred; MBA a plus