Vice President of Marketing

Vice President of MarketingAbout the CompanyAdvanced provider of in-person & virtual physical therapy programs for womenIndustryHealth, Wellness and FitnessTypePrivately Held, VC-backedFounded2007Employees51-200CategoriesFitnessHealth CareWellnessWomen'sSpecialtieswomen's healthpelvic healthphysical therapyand pelvic floor physical therapyAbout the RoleThe Company is in search of a Vice President of Marketing to spearhead the development and implementation of a comprehensive marketing strategy. This pivotal leadership role is focused on creating a world-class marketing function that not only drives patient acquisition and retention but also supports the expansion into new markets. The successful candidate will be responsible for balancing growth marketing with brand storytelling, overseeing the full marketing funnel, and ensuring that the company's mission is woven into all marketing and communications channels. A key aspect of the role is to drive demand generation, particularly in the virtual care space, and to establish clear metrics and KPIs for success. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' marketing leadership experience, with a proven track record in performance marketing and growth. While experience in healthcare is preferred, it is not required. The role demands a strategic and hands-on approach, with a strong emphasis on being data-driven and having a deep understanding of full-funnel marketing. The ideal candidate will be a mission-driven, empathetic leader, capable of building and managing a high-performing team. Resourcefulness, agility, and a strong focus on mission orientation are also essential, as the company is in a hyper-growth phase and values individuals who are creative, scrappy, and deeply committed to making a positive impact on patient care.Hiring Manager TitleCo-Founder & CEOTravel PercentLess than 10%FunctionsMarketing