Manager, Sales & Marketing (Education Technology)

ABOUT USCasio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.We are seeking a strategic and collaborative Manager, Sales & Marketing – ETD to support the growth of our Education Technology Division (ETD), with a strong focus on K-12 and Higher Education markets.This role will lead education-focused marketing initiatives, support customer relationship strategies, and help expand market presence through engagement with educators, school districts, curriculum leaders, reseller partners, and educational organizations. The ideal candidate will bring a strong understanding of education purchasing cycles, classroom technology trends, and digital marketing strategy.This position works closely with cross-functional teams including Digital Marketing, Sales, Product, and Business Development to drive brand awareness, customer engagement, and revenue growth across both hardware and software solutions.Key ResponsibilitiesDevelop and execute integrated marketing strategies targeting K-12 and Higher Education markets.Partner with Digital Marketing and Sales teams to support customer acquisition, engagement, and retention initiatives.Build relationships with educators, curriculum leaders, school administrators, reseller partners, and educational organizations.Support education-focused campaigns, educator outreach programs, classroom implementation initiatives, and customer engagement activities.Identify market trends, customer insights, and competitive developments within the education technology landscape.Generate actionable market research and recommendations to support business growth and product positioning.Collaborate on CRM-driven initiatives including lead generation, customer tracking, webinars, and communication campaigns.Assist in the development of strategic partnerships and new business opportunities within the education sector.Support marketing efforts related to classroom technology, STEM education, digital curriculum tools, and emerging EdTech solutions.Prepare and present regular reports, forecasts, and marketing updates to leadership teams.Represent the company at education conferences, trade shows, customer events, and industry meetings as needed.Travel approximately 10% as required.QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field.10+ years of experience in marketing, sales, business development, or related functions.Experience supporting education-focused products, services, or markets strongly preferred.Strong knowledge of digital marketing strategies, CRM tools, and customer engagement initiatives.Understanding of K-12 and/or Higher Education purchasing environments and sales cycles preferred.Excellent communication, presentation, and relationship-building skills.Strong analytical, organizational, and project management abilities.Ability to work cross-functionally in a collaborative team environment.LOCATIONThis role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.JOIN THE CASIO TEAMYou’ll have access to a comprehensive compensation and benefits package designed to support your health, well-being, and future. Our offerings include (but are not limited to):Health Coverage: High-quality medical, dental, vision, and prescription drug plansRetirement Savings: 401(k) plan with employer matching contributionsTime Off: Generous paid time off to relax and rechargeInsurance Options: Life, legal, pet, and supplemental insurance plansMental Health Support: Access to virtual and in-person counseling for individuals and familiesEducation Support: Tuition reimbursement to invest in your growthFitness Benefits: On-site fitness center (dependent on office location)We welcome applications from all qualified candidates who are currently authorized to work full-time in the United States. Please note, however, that Casio is unable to offer visa sponsorship for this position.This position offers a base salary range from $110,000 to $120,000 a year, determined by a variety of factors including relevant skills, experience, location, business needs and market demand.Disclaimer: This job summary has been designed to indicate the general nature and level of work performed by colleagues within this classification. It is not designed to contain or be interpreted