YouTube Media Buyer & Organic Channel Growth Lead

Job Title: YouTube Media Buyer & Organic Channel Growth LeadAbout the Company:Our Client is a premium preventative cardiology program focused on advanced imaging, bloodwork, and expert care to help high-performing adults prevent serious heart conditions. They are expanding their reach through educational content on YouTube, aiming to make it a vital growth channel.Job Description:This role involves optimizing existing content, managing ad campaigns, and transforming content into leads and engagements.Responsibilities:• YouTube Paid Media (60%)• Plan, launch, and manage YouTube ad campaigns including in-stream, discovery, retargeting, and branded search.• Develop campaigns aimed at generating qualified leads rather than just views.• Manage retargeting strategies for site visitors and video watchers.• Optimize creative elements such as hooks, thumbnails, and initial video segments.• Track and enhance metrics like CPV, CPC, CPA, CAC, view rate, CTR, and conversion to calls.• Organic Channel Growth & Optimization (40%)• Audit and optimize a library of approximately 97 videos.• Implement strategies for content that drives demand and engagement.• Develop checklists and templates to ensure all videos are optimized pre-launch.• Use analytics to drive subscriber growth and improve viewing metrics.• Compliance & Industry Expertise• Ensure all content complies with YouTube’s health/medical policies.• Collaborate with internal leadership for compliant messaging.• Design educational content that adheres to regulatory standards.Required Experience and Qualifications:• 3+ years of experience managing YouTube Ads and organic growth.• Background in health, medical, or regulated industries.• Proven success in growing channels and campaigns with measurable impact.• Proficiency in YouTube Studio, Google Ads, and analytics tools.• Strong skills in content creation and storytelling for long-form content.Preferred Skills:• Experience with high-ticket funnels.• Knowledge of cardiology or preventative medicine.Personality:• Excellent communication skills.• Collaborative and detail-oriented.• Data-driven and analytical thinker.Software & Tools:• YouTube Studio• Google Ads• Analytics toolsEnglish Level:C1, C2, NativeSchedule:9am to 1pm ESTSalary and Benefits:• Payment in USD or Local Currency according to candidate's preference.