Director of Sales, Marketing & Business Development

Lead with Influence. Build Relationships. Drive Growth.At Legacy Senior Living, the Director of Sales & Business Development is more than a salesperson-you are the community's first ambassador. In this role, you will guide prospective residents and their families through one of life's most important decisions with compassion, clarity, and confidence. Your efforts will not only fill apartments but help families find peace of mind and purpose for their loved ones.Your Mission as Director of Sales & Business DevelopmentYou will own the full sales cycle-from first inquiry to move-in-while building deep relationships with referral partners, leading local outreach, and driving strategic growth in occupancy. Every interaction is an opportunity to share Legacy's values: honor, respect, faith, and integrity.What You'll DoSales & Lead ManagementManage all prospect inquiries and track progress using the CRM system, from initial contact to final decisionBuild trust through listening, thoughtful questions, personalized presentations, and consistent follow-upEducate prospective residents and families on services, amenities, and care offerings-tailoring the message to their unique needsConduct tours and engage other team members to help demonstrate Legacy's vibrant community cultureMeet or exceed occupancy, deposit, and move-in targets through focused, relationship-based sellingMaintain detailed records and report regularly to the Executive Director on pipeline activity, referral sources, and resultsMarketing & Community EngagementDevelop and execute a community-specific marketing plan that includes referral outreach, community involvement, and promotional campaignsBuild and maintain strong relationships with hospitals, physicians, case managers, churches, senior centers, and other key referral sourcesHost and coordinate onsite events and educational sessions for prospects, families, and professionalsLead internal training for staff on how each department plays a role in the marketing and customer experienceRepresent Legacy at community events, networking functions, and industry gatherings to increase visibility and build goodwillMove-In & Transition SupportServe as the family's main point of contact through the move-in processProvide and manage all paperwork, ensuring timely completion and complianceCoordinate with the Wellness Nurse and Resident Services Director to schedule assessments and prepare for move-inEnsure smooth transitions through open communication, reassurance, and follow-up after move-inKeep staff informed of new residents and ensure warm welcomes and successful onboardingWho You AreA compassionate and strategic communicator who thrives on building relationshipsExperienced in sales-ideally in senior living, healthcare, hospitality, or real estateOrganized, motivated, and able to manage a sales pipeline from inquiry to closeSkilled in presentation, follow-up, and active listeningProficient with CRM tools and comfortable using data to guide decisionsAble to work some evenings and weekends as needed for tours, events, or outreachWhy Legacy?Competitive base salary plus performance-based bonusesFull benefits including medical, dental, vision, and life insurance401(k) with company matchPaid time off and holidaysA mission-driven, supportive culture rooted in service and integrityThe opportunity to change lives and help families find peace of mindBe the Reason Someone Finds Their Next Home. Join Legacy Senior Living.If you're ready to combine your passion for people with your skill in sales and strategy, we invite you to be a key part of something meaningful. Apply today and help build the legacy.QualificationsBachelor's degree preferredSuccessful experience in sales and networkingComputer experience and ability to use or learn sales programsDesire to work with older adultsKnowledge RequirementsAny required training by the residence.Thorough knowledge of the residence, residents, services provided, and employees.Federal and state laws pertaining to assisted living.