Area Director of Sales

Area Director of SalesAt PAH Management, the Area Director of Sales is responsible for directing, coordinating, coaching, and counseling the Directors of Sales and sales managers within their assigned area, in all sales-related activities, including direct sales efforts, follow-up and proper sales administration. He/she is also responsible for growing existing accounts and generating new business, both corporate and group to ensure that room revenues meet or exceed budget, maximizing revenue and profits, and improving the hotel's performance in the marketplace at his/her own property, as well as their area properties.Responsibilities will include but not be limited to:Supervise, administer and ensure timely completion of all activities of the Area's Sales Team.Develop a full working knowledge of the operations of the hotel and the Brand.Develop a complete knowledge of company sales policies and SOPs.Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.Meet or exceed set goals at your assigned hotelOperate the Sales Department within established sales expense budget.Participate in required M.O.D. and Saturday office coverage as scheduledCoordinate group and transient bookings to maximize profits.Initiate and follow up on leads.Maintain and participate in an active sales solicitation program.Monitor production of all top accounts and evaluate trends within your market and ensure that the Sales Team is held accountable for those accounts within their respective territories.Coordinate all non-group transient sales and catering solicitations to maximize overall profits.Administer training in the area Sales departments, according to PAH standards.Prepare required reports in a timely manner.Conduct weekly sales meetings according to PAH Management standards.Develop quarterly KRA's and review the Key Result Area process with the Sales and Catering Team to ensure that deadlines are met.Be familiar with all PAH Management sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR), based on the hotel's strategy.Conduct all Sales Performance Appraisals according to PAH Management SOPs.Motivate, coach, counsel and discipline all Sales department personnel according to PAH Management SOPs.Review meeting planner evaluations as received to ensure that any problems are rectified.Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property.Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met.Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space and building accounts.Monitor the Sales incentive plans and ensure that sales staff can explain their potential earnings and benefits and assist in ensuring that incentives are processed and paid according to the specified period for each plan.Prepare and complete accurate end-of-month reports, according to PAH Management SOPs.Prepare and complete annual revenue budget.Prepare and complete annual Marketing Plan.Meet and greet onsite contacts.Abide by Prime Selling Time (PST) and ensure that the Sales Team does the same.Understand all GDS systems.Develop networking opportunities through active participation in community and professional associations activities and eventsEntertain clients.React to negative trends in the marketplace by implementing blitzes or promotions.Handle inquiries as part of Inquiry Day Program.Basic Qualifications:At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience.Must have previous Area DOS experienceSupervisory experience required.Must have a valid driver's license in the applicable state.Must be proficient in Windows, company approved spreadsheets and word processing.Physical requirements:Long hours are sometimes required.Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.PAH Management is proud to be an Equal Opportunity Employer (M/F/D/V)