Manager, Corporate Marketing

DescriptionThe Manager, Corporate Marketing is a critical part of Tyler's relationship with government leaders. This person should have subject matter expertise or experience working in the public sector. They are responsible for supporting the Corporate Marketing team in a variety of ways, including managing the corporate trade show strategy, managing the strategy for working with association partners, maximizing content opportunities with associations including leveraging social media, speaking opportunities, and helping pitch important stories and themes important to Tyler. As part of the Corporate Brand Marketing team, the role is involved in promoting Tyler's key messages through content creation, syndication, ideation, and execution of association and client advocacy programs.ResponsibilitiesManage national level association relationships, corporate messaging, and trade show strategyLeverage deep understanding of government personas to build brand recognition within target audience across state and local governmentBuild strong relationships with association partners like NACo, NLC, ICMA, and NASCIOManage association strategy with the Senior Manager of Corporate MarketingManage trade show logistics and team supporting trade showsOversee budget related to association engagements and trade showsServe as spokesperson for Tyler at association eventsIdentify opportunities for placement and support content creation related to the Tyler Technologies editorial calendar within association channelsHelp create the strategy to amplify Tyler's corporate messages through association placementsMaximize content placement opportunities within our association partnershipsUnderstand and leverage industry themes and implement them throughout our Tyler Corporate showsCreate presentation abstracts, presentation decks, and blogs related to Tyler's presence at association eventsAdhere to and implement editorial style guides consistent with our brand voice, style, and toneEdit, proofread, and improve content with strong adherence to AP StyleWork collaboratively with team to increase strengthen Tyler's leadership position and increase awareness across all channelsCoordinate with Tyler team members to run omni-channel campaignsCoordinate with outside agency to plan paid digital marketing campaignsDevelop understanding of Tyler's product offerings and build relationships with team members across the companyWork with Corporate Brand Communication Manager to pitch media stories and ad hoc presentations to governments leadership audienceServe as an advocate for our clientsIdentify opportunities to feature client stories through presentations, webinars, and thought leadership contentInterface with clients on behalf of Tyler TechnologiesSurface client priorities with association staffQualifications7+ years of event management or customer success experience7+ years of experience working in or supporting local government7+ years of demonstrable digital marketing, trade show marketing, or equivalent working experienceBA/BS degree in marketing, journalism, political science, or other relevant degreeCreative mindset that seeks to understand what audiences consume and how to create itAttitude that approaches unfamiliar scenarios with the phase "I don't know, but I can figure it out"Ability to analyze marketing campaign performance and make data-driven decisionsProject management skills and strong attention to detailUnderstanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of resultsExcellent communication and writing skillsUnderstanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategiesKnowledge of and interest in the public sector and the intersection between technology and policy