Performance Marketing Manager

At Manifest, our work is fueled by data, ignited by creativity and driven by results. We are a proudly independent, full-service agency represented by diverse talents, backgrounds and expertise, and we have one goal: to deliver breakthrough ideas and brand experiences that drive emotional connections and measurable impact. Let’s chat.We’re hiring a Performance Marketing Manager to focus on paid media for one of our key accounts. Our ideal candidate must have expertise in paid search and paid social (Meta specifically, and additional familiarity is a big plus). This role is for you if you have 3-5 years of experience executing paid search and paid social campaigns, as well as experience collaborating with internal agency teams and client teams. This role is based (hybrid) in Phoenix.Responsibilities• Hands-on multi-channel paid media buying, particularly paid search and paid social (primarily Meta). Programmatic buying would be a plus, as would any SEO experience.•Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc.•Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs.•Perform daily SEM/PPC/paid search related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis.•Collaborate with members of the Performance Marketing discipline for media distribution strategies.•Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives.•Draft marketing copy for text ads, landing pages and paid campaigns.•Monitor Google algorithm updates and assess the potential or known impact on Manifest clients.•Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.Requirements•Minimum 3-5 years proven track record running performance marketing programs with the focus on paid search and paid social (Meta), primarily in advertising or marketing agencies.•Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics), and keyword research tools: Google Keyword Planner, etc.•Proficient in Google AdWords, Bing Ads, and CPC campaign strategy.•Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy.•Detail-oriented with strong analytical skills and ability to maintain key department metrics.•Strong communication and presentation skills.•Highly organized and able to direct own activities and to promote cross-team collaboration.•Troubleshooting capabilities and a self-starter attitude.•Outspoken and willing to speak up on areas of expertise, while being articulate in technical aspects of the job.•Bachelor’s Degree or equivalent work experience required.•Hybrid to our NYC office; 3x week onsite.What We Offer• Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave. The annual salary range for this role in the NYC market is $100k - $115k in base pay, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data.Manifest is proud to be an Equal Opportunity Employer. Manifest recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.