Manager, Media Planning
Occupations:
Public Relations ManagersAdvertising and Promotions ManagersMarketing ManagersMedia Programming DirectorsPublic Relations SpecialistsIndustries:
Advertising, Public Relations, and Related ServicesOffice Administrative ServicesManagement, Scientific, and Technical Consulting ServicesPromoters of Performing Arts, Sports, and Similar EventsManagement of Companies and EnterprisesPosition OverviewAs Manager, Planning, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals. Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.ResponsibilitiesCreate accurate substantiated and detailed media plans and media planning scenariosIn charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughsOrganize and develop client-facing category, culture and competitive tracking documentsWork with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partnersManage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goalsLead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniquesContribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.Responsible for timely, accurate delivery of day to day requests from the client and internal teamResponsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the clientLeads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely mannerDigests the client's goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learningsRequired Skills and ExperienceExperience in an integrated planning role in media, publisher / vendor, or communications disciplineMedia planning skills must be sufficient and able to be taught to junior team membersAbility to delegate, develop and oversee direct reportsExcellent written, verbal communication and presentation skillsRequired PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)Desired Skills and Experience4+ years relevant experience with 1+ years of experience in managing or developing staffCategory or audience experience as relevant per assignmentStrong time-management and organizational skillsProven problem-solving abilityWage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.Employment TransparencyIt is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email accommodation@mbww.com.