Paid Media Manager, Performance Intelligence

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team!The Manager, Paid Media is responsible for developing paid digital media plans/strategies designed to impact clients’ business outcomes. They will plan, execute, and optimize performance marketing campaigns across a range of digital media channels to meet client objectives and KPIs. This role is inherently cross-functional. A successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have an ability to work independently under time constraints to meet deadlines. This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution.Your potential coming to life: Joining our team means you will…Maintain a deep understanding of company capabilities and the client businessDevelop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuancesAct as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to lifeExecute all aspects campaign management processes – campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reportingMaintain relationships with key vendors, platforms, and technology partnersMonitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and servicesHelp in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contactsSupport training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platformsBasic Qualifications4+ years digital media experience planning and/or buying across programmatic / display/ video/mobile and paid socialA bachelor's degree in a related field or equivalent work experiencePreferred QualificationsAt least 1 year of experience in-console audience-based RTB mediaDisplay management experience, from strategic proposal creation to trafficking ads through ad serversProficient firsthand knowledge of programmatic display and video management from targeting to optimization and executionComfortable recommending and implementing strategic paid social campaigns across Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, YouTube, and TikTokUnderstanding of full-funnel campaigns, and ability to analyze and articulate how upper- and mid-funnel tactics contribute to and improve lower-funnel performanceAbility to understand key client information, including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplaceDevelop digital media plans, implement, and optimize campaigns, and impart knowledge to more junior team membersExperience with both B2C and B2B campaigns in financial services or consumer technologyKnowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics)Understanding of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360Intermediate to advanced Excel and PowerPoint skillsStrong communication skills, analytical abilities, perform well under pressure, and be a team player$72,000 - $100,000 a yearAn employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.