Head of Marketing, Construction & Power Providers

Head of Marketing, Construction & Power ProvidersBlack & Veatch is an employee-owned company building a world of difference in sustainable infrastructure and consulting. The Head of Marketing, Construction & Power Providers role invites you to help us grow our Power Providers and Construction businesses.The OpportunityThe Head of Marketing for Construction and Power Providers is a strategic executive role responsible for leading the commercial, business and marketing strategy for the Power Providers and Construction business. Reporting to the Chief Marketing Officer and based at the company's global headquarters in Overland Park, Kansas, this role is an extension of the Power Providers Executive Leadership Team.This leader will drive integrated marketing programs that align with business objectives, support sector growth targets and respond to evolving client needs.Key ResponsibilitiesBuild and advance executive business relationships within Power Providers, including the President and leadership team, and develop relationships with other heads of marketing and sector Presidents.Conduct market research and understand target segments, organization types, buyer and influencer roles and engagement opportunities.Develop strategic marketing plans, campaign strategies, demand strategies, digital and performance marketing, discoverability planning, budget management and execution across global stakeholder groups.Define the customer decision journey with sales and engagement touchpoints across the buyer cycle, working closely with sales, account relationship and pursuit teams to provide tools that support the sales and lifecycle processes.Create and test messaging that resonates with audiences across segments, subsegments and buyer groups, and maintain message consistency across platforms and channels.Manage paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles.Execute outcomes-driven demand and funnel-building campaigns to audiences with low awareness of Black & Veatch and power solutions.Plan and deliver in-person and virtual events, including industry trade and Black & Veatch hosted executive events supporting sales, client relationships and industry relations.Integrate power solutions across the digital landscape, ensuring overall discoverability, organic and paid search across the full client lifecycle.Understand sales and marketing metrics, set and track KPIs across marketing performance lifecycles and adjust tactics for continuous improvement.Lead a small team of direct reports and a larger team of influential partners in marketing collaboration and execution.Collaborate with marketing, business and regional teams to meet the diverse needs of power providers.Build consensus and strong internal communication networks with sales teams and account executives across the company.Position the power provider portfolio across applicable global markets, collaborating with regional sales and marketing leaders on regional/country-specific plans.Sector FocusPower Generation: Gas, solar, hydropower, nuclear, distributed generationPower Delivery: Grid infrastructure, private networksConstruction Services: Elevating the brand across build services and industriesPreferred QualificationsMinimum of 15years strategic marketing experience in B2B, including strong digital marketing and demand generation experience.Bachelor's degree in marketing, marketing communications, business marketing or a related field.Experience in power marketing and knowledge of the ecosystem for power generation and delivery.Executive marketing leadership in a matrix organization with responsibilities across marketing domains supporting business sales, solution sales and regional account teams.Experience across utility and commercial EPC environments.Exceptional marketing communications skills, including writing, presenting and public speaking to senior leadership.Advanced Excel and analytics/data analysis skills.Success in customer segmentation, analytics and campaigns leveraging Revenue Operations (MarTech and SalesTec) systems such as Salesforce.Partner and ecosystem marketing experience, collaborating with marketing and sales executives on client value and promotion tactics.Experience building prospective and current customer engagement across traditional and new mediums, including content strategy, outbound communications and client insight loops.Ability to research, explore, learn and understand lifecycles of highly technical solutions and services.Experience building industry partner and sponsor relationships, planning and executing virtual and in-person executive events.Proven record building businesses and providing commercial support to grow new and current customer relationships within a matrix organization.Strong skills in writing, message development, story and presentation development.Full strategic marketing planning and execution skill set.Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences.Strong project management, budgeting and measurement skills.Experience marketing professional services and technical solutions.Minimum QualificationsBachelor's degree in a related field or equivalent experience.12+ years progressive management experience in related areas.All applicants must be able to complete pre-employment onboarding requirements (if selected), including background checks, drug screening and motor vehicle record searches.Work Environment / Physical DemandsExecutive position requiring high availability and responsiveness, including weekends.Approximately 40% monthly travel, with global travel required to develop new markets.Hybrid or flexible work options may be offered after the first 90 days.Salary PlanMAC: Marketing & CommunicationsJob Grade020Contact Information for AccessibilityBlack & Veatch endeavors to make our careers page accessible to all users. If you need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or use our accommodations request form.Legal and EEO StatementBVH, Inc., its subsidiaries and its affiliated companies comply with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other status protected by law.J-18808-Ljbffr