Growth & Performance Marketing Manager

Title: Growth & Performance Marketing ManagerReporting Relationship: This position will report to the Sr. Director of Marketing & CommunicationsPurpose: The Digital Growth Marketing Manager owns donor acquisition performance across paid and owned digital channels. This role is accountable for revenue growth, CAC efficiency, and ROAS, translating mission-driven stories into measurable giving outcomes.This role is fast-paced, test-driven, and performance-accountable. The right candidate thrives on experimentation, strategizing campaigns, managing multiple acquisition channels, identifying and scaling winning creative and narratives.ResponsibilitiesOwn donor acquisition performance across paid digital channels (Meta, Google, YouTube, etc.)Plan, launch, and optimize weekly growth experiments focused on CAC, ROAS, and conversion rateDecide what to scale, what to pause, and what to sunset based on performance dataExecute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each weekIdentify which stories, visuals, or messages will best connect hearts and drive conversionsPartner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual successPartner with creatives to brief, test, and iterate ads and landing pages based on resultsMonitor spend, pacing, and efficiency against revenue targetsBuild and maintain dashboards that clearly answer: What’s working? What’s not? Why?Translate performance insights into concrete next actions (new audiences, offers, creative angles)Collaborate cross-functionally—but remain personally accountable for performance outcomesQualifications3–6 years in performance marketing or growth marketingProven success managing paid media campaigns (Google Ads, Meta, YouTube, or similar)Experience Optimizing for donor acquisition, recurring giving, and ROASStrong analytical and reporting skills with a passion for data-informed storytellingExpertise in audience segmentation, testing frameworks and conversion funnelsExceptional vendor and project management ability – able to manage multiple moving pieces with excellenceProficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hubspot, etc.)E04JI800c7r54082m2m