Program Manager – Dealer Accelerate Program (DAP)

The Program Manager - Dealer Accelerate Program (DAP) is responsible for overseeing the daily operations, accruals, reporting, performance analytics, and strategic direction of the Dealer Accelerate Program (DAP). This role ensures program compliance, accurate accruals, manages advertising governance, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness and dealer value.Key ResponsibilitiesProgram Administration & OperationsAdminister all aspects of the Dealer Accelerate Program (DAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance. Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers. Maintain accurate program accruals, records, guidelines, and standard operating procedures. Reporting & Performance TrackingDevelop, manage, and maintain reporting dashboards and performance summaries for leadership, field teams, and dealers. Track spend utilization, program adoption, compliance status, and performance KPIs. Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making. Advertising Governance & ComplianceMonitor adherence to advertising guidelines, brand standards, and program rules. Partner with advertising compliance, marketing, and BC teams to ensure claims, documentation, and spend submissions meet program standards. Identify process gaps and recommend improvements to ensure program integrity. Performance & Demand Analysis Analyze program participation, spending trends, media performance, dealer needs, and market demand. Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI. Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends. Strategic Recommendations & Program Enhancements Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings. Support rollout of new program features, updates, and policy changes across departments. Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies. Basic QualificationsBachelor’s degree in Marketing, Business, Analytics, or related field. Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration. Strong analytical skills with ability to interpret complex data and communicate insights. Experience with co‑op programs, performance reporting, or dealer-facing programs is highly preferred. Exceptional communication and stakeholder‑management abilities. Proficiency in Excel, Power BI, dashboards, and/or analytics tools. Highly organized, detail‑oriented, and able to manage multiple priorities. Success CharacteristicsData‑driven, strategic thinker Strong project management and prioritization skills Collaborative approach with cross‑functional teams Ability to simplify complex information for dealer and executive audiences Proactive problem solver with continuous improvement mindset Our Benefits — Designed With You In MindComprehensive Health & Well-being CoverageFrom your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.Family Building BenefitWe proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.Generous Paid Time OffWe believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.Competitive Retirement Savings PlansWe Help You Plan For The Future WithAn employer match on contributions to your 401k, Roth, and Catch-Up plansAn employer contribution, even if you don’t contributeIncome Protection & Insurance OptionsBenefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.Company Vehicle Lease ProgramEligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.Support for Your Growth and Giving BackWe believe in investing in your future and your passions:Tuition reimbursementStudent loan refinancing programs18 paid volunteer hours each year to make a difference in your communityAnd so much more!When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.EOE / Disability / Veteran