Creative / Content Marketer

JOB TITLE: Creative / Content Marketer (Part Time or Contract)KEY AREAS OF FOCUS●     Takes responsibility for social media + email strategy, execution and reporting for three hotels - Woodstock Way, Kingston Carriage House and New Paltz Way●     Takes responsibility for content partnerships (influencers, photographers, videographers)●     Supports Sales, Web, OTA and Press Strategy with copy, photography, and video●     Cultivates Partnerships that drive new audiences to the hotelSPECIFIC TASKS & RESPONSIBILITIESStrategically Collects + Creates ContentCreates select content (less than 20% of content)Collects content through partnerships (80% of content)Identifies, recruits and negotiates deliverables, and books influencers who contribute contentIdentifies, recruits, negotiates deliverables and books photographer who contribute contentIdentifies, recruits, negotiates deliverables and books brand partnerships which result in content.Strategically Organizes ContentOrganizes content on dropbox and google driveOrganizes specific content for OTA efforts, Sales, Press, General MarketingStrategically Distributes Content to Drive Revenue, Rate & Reputation of HotelsInstagram / Facebook / SocialGoogle / Trip AdvisorWebsiteEmailPress & PartnershipsStrategic PartnershipsCultivates and manages marketing and brand partnerships that help drive new audiences to our hotels.Develops content through partnerships to tell the unique and compelling story of our hotels.ReportingReviews Reports and AnalyticsReports on the Success of Content & Brand Partnerships