Marketing Director

About Us:Since our founding in 1985, The Right Place, Inc. (RPI) has been dedicated to driving sustainable economic growth and shared prosperity for all in the Greater Grand Rapids region. Our positive impact on the economy of the region and tangible results within our community would not be possible without a talented, flexible, and driven team focused on our mission and values. Our team members play a vital role in creating an organizational culture that values, nurtures, and leverages diversity and inclusiveness in all that we do. Anchored in our values of caring teammates, courageous leaders, can-do attitudes, and collaborative doers, we are excited to welcome a new member to our team. Every role is critical at RPI, and as part of our team you will be able to make a difference in our region and see the results of your work firsthand!Position Summary:The Marketing Director is responsible for creating integrated communication strategies and plans aligning with RPI’s strategic goals and ensuring consistent and impactful brand messaging through all channels. Leading a talented team of staff, this role develops and implements strategies for the marketing, communications, and event functions of the organization. Key Responsibilities:·        Provide strong and visible leadership to the Marketing & Communications team, guiding them in achieving strategic objectives.·        Oversee brand development and management, ensuring consistency in messaging, visuals, and communications across all platforms. ·        Develop and manage organizational marketing and communications initiatives such as websites, social media, email campaigns, videos, marketing materials, and other projects as needed.·        Act as media liaison, oversee organizational announcements and appearances, and serve as spokesperson as needed.  ·        Develop RPI’s event strategy, ensuring events remain aligned with organizational goals.·        Write and edit articles, speeches, and marketing communications content. Skills and Qualifications:·        Strong strategic planning and execution skills for integrated communication strategies. At least 8 years of marketing experience for an economic development, non-profit, or professional services firm is required.·        Solid leadership skills to guide teams and collaborate effectively across departments and with external partners. At least 5 years of direct supervisory experience is preferred.·        Experience in managing communications vendors, from selection to ongoing oversight. ·        Strong written and verbal communication skills. Able to effectively convey the organization’s message via media interviews and presentations. ·        Proven expertise in media liaison, public relations planning, and relationship building with the media.·        Excellent copywriting skills and the ability to provide effective media and communications training.·        Strong organizational skills to manage deliverables, budgets, and multiple projects simultaneously.Benefits:·        Two medical plan options, plus stand-alone FSA medical and dependent care plans.·        Free dental, vision, short-term disability, long-term disability, and life insurance. ·        Paid vacation, sick time, holidays, and parental leave.·        401k retirement plan with employer contribution.·        Employee assistance program, wellness reimbursement stipend, and paid parking. ·        Culture Team activities, professional development opportunities, and vibrant organizational culture.Join Our Team:We welcome you to apply for this position so that you can join us in making a positive impact on the economic health of Greater Grand Rapids and to collaborate with the best and brightest business minds. To apply, please send your cover letter and resume to hr@rightplace.org. If you apply within LinkedIn, be sure to attach your resume and cover letter.