Sr. Director of Growth Marketing

This is not a "marketing manager running campaigns" role. This Jobot Job is hosted by: Christina Finster Are you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume. Salary: $125,000 - $155,000 per year A bit about us: We're a fast-moving growth studio helping B2B companies uncover repeatable traction through rapid experimentation, demand generation, and customer acquisition systems. Our team operates more like a startup lab than a traditional agency. We move in 2-week sprints, test aggressively, learn quickly, and optimize relentlessly. We believe growth comes from market signal — not assumptions, giant strategy decks, or polished campaigns that never convert. We partner directly with founders, operators, and executive teams to build traction engines that create measurable pipeline growth. If you love ambiguity, speed, ownership, and experimentation, you'll fit right in. Why join us? Highly collaborative startup-style environment Direct influence on company and client growth Fast-moving culture with real autonomy Work directly with founders and executives Opportunity to shape systems, strategy, and execution Flexibility without corporate bureaucracy Hybrid downtown Grand Rapids office environment A team that values initiative, experimentation, and execution This is the kind of role where someone says: "I found a faster way to test this." ...and everyone gets excited instead of nervous. Job Details We're looking for a Senior Director of Growth Marketing to lead rapid experimentation and full-funnel growth initiatives across B2B clients and internal initiatives. This person will own growth experimentation across the entire customer lifecycle — from awareness through acquisition, activation, retention, revenue, and referral. You'll help design, launch, analyze, and optimize traction experiments that generate qualified conversations and pipeline momentum. What You'll Do Run rapid 2-week growth experiments across paid, outbound, SEO, partnerships, social, and lifecycle campaigns Optimize full-funnel customer journeys Build landing pages and test messaging quickly Analyze campaign and pipeline performance data Present learnings and recommendations directly to founders/executives Develop repeatable growth playbooks and systems Partner cross-functionally across growth, sales, and product initiatives Use AI tools to accelerate execution and experimentation Help identify where traction truly exists before scaling Ideal Background 10+ years in growth marketing, demand gen, acquisition, or digital marketing Experience in B2B startup or high-growth environments Strong demand generation and pipeline ownership mindset Comfortable running experiments and pivoting quickly Hands-on experience with tools like: HubSpot, Apollo, LinkedIn Ads, Webflow, Instapage, Unbounce, & Dripify Strong analytical and systems-thinking mindset Comfortable client-facing with executives and founders Founder mentality with high ownership and initiative Location Strong preference for candidates near Grand Rapids, MI Hybrid preferred Remote possible for exceptional candidates Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. 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