Marketing Director - Direct Response Digital Marketing (LATAM) - 21987512400

Please submit your Updated CVs only in English.Exclusive for LATAM candidatesPosition: Digital Marketing DirectorType of contract: Independent ContractorLocation: Latin AmericaScope Of The RoleAs the Marketing Director, you’ll be diving into everything marketing—from strategy and research to execution and analysis. If writing is your superpower and digital marketing (think Facebook, Meta, YouTube) is your playground, this role is perfect for you! You'll get a kick out of split testing, optimizing conversion rates, and increasing customer lifetime value. Plus, you'll be the mastermind behind our monthly sales campaigns. Basically, we need you to be our direct response marketing rockstar.Our client is in the the survival and preparedness industry intending to help Americans be prepared, preserve freedom, and become more self-reliant.Company Culture And ValuesWe have a passion for safety and survival and helping people be prepared when bad things happen. We work hard and love what we do. We value creativity, integrity and always taking care of our customers and doing what is right.Key ResponsibilitiesWriting email copy and long form sales letters and VSLsStrategic planning of marketing campaignsSplit testingConversion rate optimizationInput on product developmentKeeping track of KPIs (LTV and CAC, etc.)Writing upsells for productsSocial media development and marketingEcommerce salesLead acquisition and monetizationDetermine the best advertising platforms that should be used based on ROIRequired Skills And Qualifications3+ years’ experience working for a direct response company with strong leadership and a proven track record in getting results when it comes to lead generation, customer acquisition and boosting LTV.Proficient in marketing software and data analytics.Strong communication skillsExcellent at working in a fast-paced environment.Funnel optimizationFamiliar with software and tools such as Clickfunnels, Keap, and HyrosBe organized and have a high attention to detailSelf-motivated and able to work closely with a high-performance CEO