Director, Digital Marketing

DescriptionThe Director of Digital Marketing will oversee the daily execution of marketing strategies to drive acquisition and retention for Big O Tires. The position reports into the VP Marketing Merchandising and will lead a team of 4-5 digital marketing specialists. The Director will be responsible for the day-to-day performance of digital marketing channels, including Paid Search, Organic and Local Search (SEO), Affiliate, Display Advertising and Social Media. In addition, the Director will work closely with the digital analytics team as well as cross-functionally with brand marketing, brand merchandising, content & creative, IT and finance.Job ResponsibilitiesGrow Digital Acquisition & Revenue: Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search/SEO, affiliate, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social media.Manage Performance: Supervise key channels including paid search, organic & local search/SEO, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys), comparison shopping engines and social. Review and run internal reports to monitor performance and seek improvement opportunities.Oversee Budgeting, Forecasting & Reporting: Work with Marketing team on annual budgeting process, as well as monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs.Maintain Constant Level of Optimization: Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.Drive Digital Innovation & Shift to Social Media, AI and Generative Search: Serve as internal digital marketing thought leader; helping to identify technology shifts such as the recent AI product enhancements being rolled out across search engines and social media platforms, seek new technologies, evolving best practices, survey competitor activity, and strategize testing opportunities that help drive the business growth.Additional Job ResponsibilitiesSupport Omnichannel & CRM Strategies: Support digital strategies to drive brand growth from an omnichannel strategy including geo-targeting to boost store traffic, cross-channel purchasing, email acquisition in stores and other omnichannel customer segmentation opportunities.Other duties as assigned Qualifications3+ years management experience leading a team of digital specialists5+ years of experience in a digital marketing role, preferably ecommerce, retail, agency experience, with a proven track record in driving customer acquisition and revenue growthStrongly KPI oriented: acquisition, conversion, ROIExceptional understanding of all aspects of digital marketing and analytics, especially paid search, natural search, affiliate, display, retargeting and socialExcellent written and oral communications. Ability to develop and lead Board and CEO-quality presentations by translating complex digital concepts into digestible contentExperience with marketing attribution concepts and tools preferredExperience with, and knowledge of, mobile marketing and mobile trendsStrong proficiency in digital trends and best practicesStrong business acumen; strategic and innovative thinkerRobust quantitative skills including forecasting ability and ROI analysesDemonstrated ability to apply logical thought process to problem solving & deliver recommendationsProficient MS office user, especially Power Point and Excel (pivot tables, etc.)Strong proficiency in Google Analytics and other web metric systemsBilingual language skills in Spanish / English are a plus This is an onsite position, located in Palm Beach Gardens, FL.Requiring a minimum of 4 days in the office.Relocation assistance may be provided for this role.BenefitsMarket competitive compensation401(k) and Roth with company match. Immediate 100% vestingComprehensive benefits including medical, dental and visionCompany paid short term disability and employer subsidized long term disabilityCompany paid life insuranceDiscounted tire purchasingTuition reimbursementEmployee assistance programGenerous paid vacation and paid time offCustomizable voluntary benefitsand More!!!Mission Critical CompetenciesTBC seeks team members who excel in demonstrating our critical competencies to drive organizational capability. In this spirit we view the following as mission critical for this role:Strategic Mindset: seeing ahead to future possibilities and translating them into breakthrough strategies.Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.Cultivates Innovation: Creating new and better ways for the organization to be successful.Collaborates: Building partnerships and working collaboratively with others to meet shared objectivesCustomer Focus: Building strong customer relationships and delivering customer-centric solutions.Develops Talent: Developing people to meet both their career goals and the organization's goals.Ensures Accountability: Holding self and others accountable to meet commitments.Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.Instills Trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.Change Management: effective Sponsorship, Change Agent and influencing skills. Adaptive, agile, flexible, open minded. Proven ability to build cross-functional commitment, lead, simplify and scale complex dynamic organizations through transformational change.