Senior Program Manager (Multi-Touch Attribution Ownership & Paid Media Analytics)

OverviewTo own and evolve Navy Federal’s Multi‑Touch Attribution (MTA) capability and paid media measurement strategy in order to enable decision‑ready insights across marketing. This role is responsible for defining the MTA roadmap, ensuring analytical quality and consistency, partnering with internal teams and vendors, and embedding attribution insights into repeatable decision‑making across paid (and owned, where applicable) media channels.ResponsibilitiesOwn the strategy, roadmap, and ongoing evolution of the Multi‑Touch Attribution experience across paid (and owned, where applicable) mediaDefine what “decision‑ready MTA” means across use cases such as campaign performance, channel optimization, forecasting, and testingEstablish and maintain standard attribution views, frameworks, and definitions to ensure consistent interpretation and usePartner with analytics, data science, and marketing stakeholders to ensure MTA outputs are accurate, consistent, and aligned to business goalsAct as a subject‑matter expert in paid media analytics, including channel mechanics, optimization levers, and measurement tradeoffsInterpret MTA and last‑touch data together to provide nuanced insights on incrementality, efficiency, and performance driversTranslate analytics outputs into clear optimization recommendations and learning agendas for paid media teamsSupport KPI standardization and benchmarking across channels, products, and campaignsServe as the primary analytics owner and point of contact for MTA and paid media measurement vendorsManage vendor relationships, including roadmap alignment, enhancements, bug tracking, and data quality issuesAssess contracted capabilities versus evolving business needsTranslate business requirements into actionable vendor asks and ensure solutions are implemented and adopted effectivelyPartner with internal teams to support tool governance, documentation, and change managementPartner closely with Marketing, Analytics, Data Science, and external agencies to align measurement strategy and executionLead conversations with senior stakeholders to set expectations, explain measurement tradeoffs, and build confidence in MTA insightsInfluence adoption by shifting analytics from ad hoc reporting to repeatable, embedded decision supportSupport training, documentation, and enablement to increase MTA fluency across teamsEnsure high standards for data quality, validation, and documentation within the MTA ecosystemHelp define ownership boundaries between internal teams and external vendorsIdentify opportunities to simplify workflows, reduce manual effort, and improve the scalability of attribution insightsContribute to broader analytics standards and marketing measurement operating modelsQualificationsSignificant experience in marketing analytics, paid media analytics, or marketing measurementHands‑on experience with multi‑touch attribution models and applying them to business decision‑makingStrong understanding of paid media channels, performance metrics, and optimization frameworksExperience managing external vendors or analytics platforms, including roadmap and issue managementProven ability to translate complex analytics into clear, actionable insights for non‑technical audiencesStrong communication, influence, and stakeholder management skillsDesired Qualifications7+ years of experience in marketing analytics, paid media analytics, or marketing measurementExperience working in large, matrixed organizationsFamiliarity with marketing analytics platforms, attribution tools, or enterprise data environmentsExperience partnering with agencies on paid media measurement and optimizationComfort operating in ambiguous or evolving environments where frameworks are still being definedAdditional InformationHours: Monday - Friday, 8:00AM - 4:30PM Location: 820 Follin Lane, Vienna, VA 22180About UsNavy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.Our approach to careers is simple yet powerful: Make our mission your passion. FORTUNE 100 Best Companies to Work For® 2026 Yello and WayUp Top 100 Internship Programs 2025 Computerworld® Best Places to Work in IT 2026 Most Loved Workplace – America’s Top Most Loved Workplaces® 2025 2025 PEOPLE® Companies That Care Newsweek Most Trustworthy Companies in America 2026 Military Times 2025 Best for Vets Employers Forbes® 2026 America's Best Large Employers Forbes® 2025 America's Best Employers for New Grads Forbes® 2025 America's Best Employers for Tech Workers 2025 RippleMatch Campus Forward Award Winner for Overall Excellence Military.com Top Military Spouse Employers 2025 2026 Handshake Early Talent Award Newsweek America’s Greatest Workplaces for Culture, Belonging and Community 2026From Fortune Magazine. © 2026 Fortune Media IP Limited. All rights reserved. Used under license. Fortune and Fortune 100 Best Companies to Work For are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine, Fortune Media (USA) Corporation, and its affiliates are not affiliated with, and do not endorse products or services of, Navy Federal Credit Union.Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.Accommodations: If you need accommodation or assistance for a qualifying condition to complete the online application (or during any stage of the hiring process), you can contact Navy Federal's Medical Accommodations team at medicalaccommodations@navyfederal.org or by calling 1-888-503-6013. This team cannot provide any information on job postings or application status.Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page of the Navy Federal Career Site.Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.