SFMC Developer

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets.We’re searching for a specialist to support the daily operations of sophisticated digital messaging (email, push, SMS) programs using Salesforce Marketing Cloud (SFMC). This role collaborates with internal teams to deliver high-quality service that is on-time and exceeds client expectations. This individual will be highly skilled in campaign management methodologies, from complex email build approaches to advanced segmentation with multiple datasets. This role is expected to be acting as the intersection point bringing these requirements together to deliver highly personalized and impactful campaigns.The Impact You’ll Have:Front-End Email DevelopmentEnhance, expand, and support our systems by using data to execute email communicationsResponsible for ongoing process documentation, training, troubleshooting, problem solving in Salesforce Marketing Cloud (SFMC)Apply your SFMC expertise to help the team to continue to innovate and increase efficiency Solution Optimization, Performance, Scalability, and ReliabilityBuild and manage customer segments in Salesforce Data 360 based on marketing and business requirementsEvaluate existing architectures to identify technical debt, performance bottlenecks, and opportunities for consolidation or modernizationDesign extensible, future‑ready solutions that support enterprise growth, high data volumes, and complex business processes.Support continuous optimization through critical thinking and assessment of the platform and team outcomes. Business AlignmentPartner with business leaders, product owners, and delivery teams to translate business needs into optimized technical solutions.Provide architectural guidance and decision frameworks that balance speed, cost, risk, and long‑term value.Influence enterprise standards, best practices, and architectural roadmaps.What you’ll do:Email DevelopmentExperience building emails, automations, and journeys in SFMCBuild and maintain reusable, responsive, cross-client modular email components and templates using HTML, CSS, AMPscript, JavaScript (JS), and Server-Side JavaScript (SSJS)Peer review and QA using LitmusHave an understanding of client rendering requirements (Outlook, Gmail, Apple Mail, etc.) and email-specific best practicesTroubleshoot rendering issues across major email clients and devicesEnsure accessibility compliance and adherence to modern email standards (e.g., WCAG, semantic structure)Own the end-to-end email development lifecycle: from concept and build to testing, deployment, and performance monitoringPartner with marketing, design, and CRM teams to execute campaigns, journeys, and lifecycle programsImplement dynamic and personalized email content using data feeds, segmentation logic, and scripting languages like AMPscriptData Management:Build and manage customer segments in Salesforce Data 360 based on marketing and business requirementsParse and transfer segmented data into SFMC for multi-channel campaign executionDevelop and maintain Data Extensions in SFMC, applying business rules for Email, In-App, and Direct Mail campaignsWrite and optimize SQL queries and SSJS scripts to process, filter, and transform marketing dataDesign and manage automated workflows using Automation Studio and Journey BuilderValidate and audit data across the end-to-end data pipeline, from upstream sources to final campaign deliveryMonitor and query data in Google Cloud Platform (GCP) to ensure accuracy and completenessIdentify and communicate data discrepancies to Data Platform teams and business stakeholdersManage and resolve incident tickets related to data, segmentation, and campaign deliveryCollaborate effectively with onshore and offshore teams to ensure timely and accurate deliveryEngage and communicate with business stakeholders to understand requirements and provide data-driven insightsEnsure all data handling and marketing activities comply with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) regulationsConduct data audits across various business processes to maintain data integrity and qualityWhat you’ll need:Bachelor’s degree in Computer Programming, Software Engineering, IT Management, or a related discipline, or equivalent Salesforce experience of more than 5 yearsExceptional interpersonal and communication skills, with a proven ability to build strong, effective relationships and influence across technology teamsProficiency in Agile delivery methodologies, demonstrating flexibility and efficiency in dynamic environmentsSalesforce Marketing Cloud Consultant and Data Cloud certifications preferredMultiple years of advanced front-end experience with HTML, CSS, AMPscript, JS, and SSJSDemonstrated experience with Salesforce Marketing Cloud building emails, journeys, and automationsExperience with Salesforce Data 360 and CRMProficiency in SQL and SSJS for data querying and automationExperience with GCPStrong understanding of GDPR and CCPA compliance requirementsExperience working with cross-functional and global teamsExcellent stakeholder communication and problem-solving skillsAbility to validate and reconcile data across multiple platformsExperience with Figma and Adobe Photoshop is preferredExperience with Litmus is preferredFuture-Ready Skills (Nice to Have): Experience with AI‑enabled platforms, modern data architectures, and composable enterprise design, shaping the next generation of scalable, Salesforce‑centric solutionsFamiliarity with CRM and marketing technology ecosystems, including environments where AI and automation enhance business operations and customer experiencesExposure to AI, automation, and intelligent capabilities, such as Salesforce AI features (predictive insights, intelligent automation, and Copilot‑style assistants) integrated with enterprise data environmentsExperience supporting platform‑based, reusable delivery models across multiple clients or business unitsStrong enterprise influence, systems thinking, and change leadership, with the ability to translate complex architectural decisions into clear business impact for stakeholdersBenefitsWe believe great work happens when people have the support and flexibility they need to thrive. Our benefits include medical, dental, and vision coverage, a 401(k) retirement plan, paid holidays, and Flexible Time Off (FTO) so you can take time away to recharge when you need it. We also offer additional programs focused on wellness, financial security, and professional growth.We are an equal opportunity employerWe believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.