Director, Regional Marketing - South Central

Director, Regional MarketingThe Director, Regional Marketing is expected to possess a high level of clinical and customer knowledge across lymphoma and multiple myeloma, and is responsible for engaging and influencing health care professionals to help build educational platforms, generate insights and inform the execution of current and future brand and disease-state strategies. The Regional Marketing role, is a field-based marketing role that works closely with Healthcare Professionals (HCPs) and Opinion Leaders (OLs) and requires extensive travel (>60%) within region. This role reports to the Senior Director of US Regional Marketing. In partnership with commercial leadership, commercial colleagues, and cross-functional partners, this role is responsible for execution of Kite's overarching commercial US interaction strategy with opinion leaders in the heme, hem/onc, and CAR T treatment areas to advance adoptions for the use of Kite therapies in hematologic malignancy. The Regional Marketing job responsibilities are focused on the following key areas. All interactions are on-label and consistent with commercial compliance, legal and regulatory guidelines. This role will be field-based.Responsibilities:Identify, profile, cultivate and maintain long-term partnerships with National OLs/Regional OLs/Emerging leaders within the Hematology communityDeveloping regional OL strategies and effectively communicating those plans with cross-functional partners to ensure enterprise-wide transparency, collaboration, and alignment with a ONE Kite approachInteract with OLs to solicit insights and develop advocacy aligned to commercial and marketing strategy and messaging, measured through sentiment analysisEngage in on-label conversations on topics such as disease diagnosis & treatment, referral dynamics, product positioning, and opportunities for Kite to winPlan and execute OL interactions and executive encounters at local, regional and national conferences, field visits, and other venues as directedServe as a single point-of-contact to resolve commercial OL issuesWork closely and collaboratively with cross-functional partners (e.g. sales, marketing), to maintain OL coordination, but also to manage role clarity among the expertise areas for an enhanced OL and Kite experienceMarket Insights & CollaborationUtilize insights from opinion leaders (OLs) and competitive intelligence to shape and enhance brand strategies and tactical activitiesIdentify market gaps, anticipate competitor actions, and drive informed strategic planning to ensure market positioning and sustained growthFacilitate cross-functional planning, recruitment, and execution of regional and national advisory boardsIdentify, align and recruit appropriate HCP/OL consultants to meet the needs of marketing and achieve aligned-upon KPIs for each projectEngagement & Opinion Leader ProgrammingLead the development and execution of third party educational programs, including vendor partnership management and tactical deliveryInform the strategic planning and execution of OL programming, including national and regional conferences and speakers bureau activitiesServe as a regional strategic voice to ensure OL programming reflects real world practice, geographic nuance, and unmet clinical needsWork with defined cross-functional stakeholders (Brand Marketing, OLP, Medical Affairs, Sales, Congress Strategy)Basic Qualifications:Bachelor's Degree and Twelve Years' Experience ORMasters' Degree and Ten Years' Experience ORPhD and Eight Years' ExperiencePreferred Qualifications:12+ years of pharmaceutical / biotech industry experience, including prior sales experience in hematology / oncology2+ years of pharmaceutical / biotech industry people leadership experienceThorough understanding of the hematology / oncology clinical landscape, ideally with prior experience in cell therapy or stem cell transplantExcellent interpersonal skills and a demonstrated ability to cultivate relationships with oncology and cell therapy opinion leadersWillingness and aptitude to stay on the cutting edge of data readouts and communicate implications to KiteStrong ability to work cross-functionally in a dynamic, fast paced environmentExcellent verbal / written communication skillsPrior leadership experience preferredPeople Leader Accountabilities:Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose.Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.The salary range for this position is: $205,615.00 - $266,090.00. Kite considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.