Product Marketing Manager

Fotona is one of the world's fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we're known for breakthrough results, unmatched reliability, and unwavering customer commitment.Our legacy is strong, our technology is exceptional and we're just getting started.The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.This individual will lead the end-to-end commercialization process—from insight generation and concept development through launch and lifecycle management—ensuring alignment with customer needs and business objectives.Key Responsibilities:New Product Development (NPD) Lead marketing input into the product development lifecycle, from concept through commercializationDefine market requirements, target segments, and unmet needs through primary and secondary researchDevelop business cases, product concepts, and value propositions for new innovationsPartner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectationsDrive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customersSupport portfolio strategy and innovation roadmap planningProduct Marketing Strategy Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysisDefine target audiences, segmentation, and go-to-market strategiesTranslate technical/clinical data into compelling, customer-centric narrativesLead pricing and value strategy in partnership with commercial teamsGo-to-Market & Launch Excellence Own and execute global product launch plans, including timelines, deliverables, and cross-functional alignmentDevelop launch toolkits, sales enablement materials, and training programsPartner with regional and local teams to ensure effective market activationTrack and optimize launch performance against defined KPIsCommercial & Sales Enablement Equip sales teams with tools, messaging, and training to drive adoption and revenue growthCollaborate with sales leadership to refine value propositions and customer engagement strategiesSupport key accounts and strategic opportunities as neededLifecycle Management Monitor product performance, customer feedback, and market dynamicsIdentify opportunities for product enhancements, line extensions, or repositioningManage product portfolio health, including sunsetting decisions where appropriateCross-Functional Leadership Serve as the central point of coordination across marketing, R&D, clinical, regulatory, and salesEnsure alignment across stakeholders and drive accountability to timelines and outcomesInfluence without authority in a highly matrixed organizationQualifications: Bachelor's degree required; MBA or advanced degree preferred5–8+ years of experience in product marketing, product management, or related rolesExperience in healthcare, medical device, aesthetics, dental or life sciences strongly preferredProven track record of leading new product development and successful product launchesStrong analytical, strategic thinking, and storytelling capabilitiesExperience working cross-functionally with technical, clinical, and commercial teamsAbility to translate complex information into clear, compelling messagingKey Competencies: Customer-centric mindset with strong insight generation skillsStrategic thinking paired with executional excellenceStrong communication and influencing skillsHigh level of ownership and accountabilityAbility to thrive in a fast-paced, innovation-driven environmentSuccess Metrics : Successful execution of new product launches (on time, on budget, on strategy)Revenue growth and market adoption of new and existing productsStrength of product positioning and competitive differentiationSales team readiness and effectivenessContribution to innovation pipeline and portfolio growthCompensation : Competitive pay based on experience.Excellent benefits package including Medical, Dental, Vision, and Life Insurance.401(k) with matching.Opportunity to develop and grow a career within a fast-growing and industry-leading company.*Fotona is proud to be an equal-opportunity employer.*We celebrate diversity and are committed to fostering an inclusive environment for all employees.Powered by JazzHR