Marketing Specialist - Brix Cannabis

Reports To: Director of Wholesale & MarketingLocation: On-SiteSalary: $45,000/yearPosition Overview:We are seeking a creative, analytical, and highly motivated Marketing Specialist to join ourgrowing cannabis team. This role will be responsible for executing and optimizingmarketing initiatives that drive brand awareness, customer engagement, SEO growth, andrevenue across retail and wholesale channels.The ideal candidate has experience in cannabis, alcohol, or consumer packaged goods(CPG), understands digital trends and compliance considerations within regulatedindustries, and thrives in a fast-paced, collaborative environment. This position reportsdirectly to the Director of Wholesale & Marketing and plays a key role in shaping thebrand’s digital presence, community engagement, and overall customer experience.Key Responsibilities:Digital Marketing, SEO & Campaign Management Assist in planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives Monitor campaign performance and adjust strategies to maximize engagement, traffic, and ROI Implement and manage SEO strategies including keyword research, on-page optimization, blog optimization, metadata updates, and content structuring to improve organic search visibility Monitor website performance and search rankings using analytics and SEO tools to identify growth opportunities Social Media Management & Content CreationManage and maintain social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms Create, schedule, and publish engaging content aligned with brand voice and compliance standards Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance Develop compelling digital content including graphics, photography, short-form video, blogs, email copy, SEO-driven web content, and promotional materials Collaborate with internal teams and external vendors to produce high-quality branded assets Maintain consistent visual identity and messaging across all platformsEmail Marketing & CRMBuild and manage email marketing campaigns and customer communication flowsSegment audiences and maintain customer databases for targeted outreach Analyze campaign metrics including open rates, click-through rates, conversions, and customer engagement trends Analytics & ReportingTrack and report on website traffic, SEO performance, social engagement, campaign performance, and digital KPIs Use analytics tools to identify trends and provide actionable recommendations Prepare weekly and monthly performance reports for leadershipEvent & Community CoordinationSupport community outreach initiatives, events, pop-ups, and brand activations Represent the brand professionally at industry events, networking opportunities, and community engagements as needed Assist in developing partnerships that strengthen local market presence and consumer connectionQualificationsBachelor’s degree in Marketing, Communications, Journalism, or related field 1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries Strong understanding of social media strategy, SEO, email marketing, community management, and digital advertising Experience with marketing and analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools Excellent written, verbal, and visual communication skills Highly organized with the ability to manage multiple projects and deadlines Proficiency in Canva and/or Adobe Creative Suite preferred RequirementsMust be able to work on-site full-time Must be legally eligible to work in the cannabis industry where applicable Valid driver’s license, reliable personal vehicle, and ability to travel locally as needed for events, retail visits, vendor meetings, and brand activations Flexibility to attend occasional evening or weekend eventsPowered by JazzHRvuSpICBWLp