Digital Marketing Manager

Accepting candidates in ct, fl, mn, nj, nc, oh, txRole SummaryMediate.ly is seeking a results-driven Digital Marketing Manager to lead the strategy, execution, and optimization of paid media campaigns across Google Ads, Paid Social (Meta, LinkedIn, TikTok, etc.), and Programmatic (a plus!). This role requires a hands-on expert who thrives in a fast-paced environment, balancing strategic thinking with in-platform execution.MeasuresAchievement of campaign performance goals across paid media channelsMonth-over-month and quarter-over-quarter improvement in campaign efficiency through optimization and testingAccuracy and timeliness of reporting, insights, and actionable recommendations delivered to stakeholdersReports to: Associate director, mediaResponsibilitiesCampaign Management & Execution:Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms.Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products, etc.).Develop, launch, and optimize campaigns, including audience targeting, bid strategies, and creative testing.Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA, etc.).Optimization & Analytics:Continuously optimize campaigns for performance, leveraging A/B testing, audience insights, and real-time adjustments.Monitor performance metrics and create actionable insights to improve conversion rates and efficiency.Analyze performance data to inform media strategies and provide recommendations.Strategy & Collaboration:Work cross-functionally with account lead colleagues to refine messaging, landing pages, and ad formats.Work closely with data ops team to ensure accurate and strategist conversion implementation.Stay ahead of industry trends, platform updates, and emerging paid media opportunities.Report on campaign performance, providing insights and recommendations to stakeholders.What It Takes To Succeed In This Role7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).Programmatic media buying experience is a plus! (The Trade Desk, StackAdapt).Strong knowledge of bidding strategies, audience segmentation, and attribution models.Analytical mindset with experience using reporting tools within and outside of platforms.Blackbelt Excel skills.Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.Strong project management skills and ability to thrive in a fast-paced, data-driven environment.Tools:MS OfficeGoogle AdsMicrosoft AdsFacebook Business ManagerThe Trade Desk and StackAdaptLinkedIn Campaign ManagerTikTok AdsSnapchat AdsPrismaKey CompetenciesData-Driven Decision Making – Ability to analyze performance data and translate insights into effective optimization strategiesPlatform Expertise & Execution – Deep, hands-on proficiency across Google Ads, Paid Social platforms, and campaign build/management best practicesCross-Functional Collaboration – Effectively partners with internal teams (account, creative, data ops) to align on strategy and drive resultsThe Perks:The best co-workers you’ll ever findUnlimited PTOMedical, Dental, Vision, 401k plus matchAnnual performance bonus eligibilityOngoing training opportunitiesPlanned outings and team events (remote workers included!)PHYSICAL DEMANDS AND WORK ENVIRONMENTProlonged periods of sitting at a desk and working on a computer.Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)Frequent communication via phone, email, and video conferencing.Work is performed in a temperature-controlled office environment with standard lighting and noise levels.Position may require occasional travel to client siteEEO & Accessibility StatementMediate.ly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.