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The Director, Product Marketing, will be responsible for strengthening the Gilbarco Veeder-Roots go-to-market approach, for both Dispenser and Environmental Systems product lines.
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Collaborate with Sales, Product Marketing, Creative Services, Content, Digital, Revenue Operations, and Revenue Enablement teams to develop and implement integrated multi-channel marketing campaigns aligned with key business priorities, brand, and client needs.
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As part of the global marketing team, you will interface closely with associates across sales, partner, product, strategy and sales enablement teams on partner program related efforts, planning and strategy.
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We will expect you to be the resident expert on all consumer insights, and to develop the strategies and plans that will DRIVE SALES. Additionally, you'll lead and manage the development of digital assets including photography and video, product packaging, and maintenance of the product catalog and will lead and manage projects and promotions for email marketing, websites and social media.
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The ideal candidate will possess: (1) product marketing experience in a B2B services or payments platform; (2) experience partnering with product leadership on product commercialization and sales enablement; and (3) superior advisory, relationship, and stakeholder management capabilities necessary to drive change in an investor-backed environment.
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Work in tandem with Product Marketing, Sales, and Demand Management teams to improve BDR output and funnel results down to the individual meeting and deal level.
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The Director of Digital Marketing will be responsible for planning, executing, measuring, and optimizing digital campaigns that contribute to share and revenue growth by delivering leads to the sales team and by developing and optimizing self-service adoption journeys.
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The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning, and leads execution of the integrated brand marketing, menu innovation & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share.
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Demonstrated ability to coach, develop and grow a diverse and global team of Product Marketing Managers to achieve desired results. We are looking for an experienced leader in Product Marketing who is passionate, strategic, and customer-obsessed to join our Product Marketing team.
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This position is responsible for planning, organizing, recruiting, training, and managing all functions of product, practice and consumer marketing to achieve the company objectives of sales growth, profitability, product utilization, and customer loyalty.
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In collaboration with the Product Marketing teams develop integrated marketing campaign plans that support business objectives and are coherent with customer needs, behaviors and expectations.
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Strategic Collaboration: Work closely with internal teams, including the Chief Commercial Officer, Chief Product Officer, Product, and Sales teams, to align product development with customer needs and ensure a consistent and effective marketing strategy.
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Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams. Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
$192,800 - $294,100 a yearFull-timeExpandApply NowActive JobUpdated Today - UpvoteDownvoteShare Job
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Definition of key product launches, or key product marketing campaigns (for example, new feature launches for existing product, or new packaging/bundling strategy or key initiative) based on seasonal calendar; ensures alignment between product, sales, and marketing.
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8+ years of work experience including 4+ in product marketing with proven success in driving messaging, positioning and sales enablement. Work closely with the segment marketing, corporate marketing, sales and demand generation teams to increase market presence and build pipeline and revenue.
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sales and marketing director product jobs Title: director marketing in Atlanta, NM, Arkansas
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