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The Shopper Insights manager will participate in the creation of shopper strategy and will be responsible for its execution. 4+ years of experience in a shopper insights, preferably within consumer products/durables or retailer.
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Three years of experience delivering results in Sales, Finance, or Shopper Insights. Concentration in Finance, Accounting or Business Administration preferred. This role supports continuous improvement projects around trade, promotions, and pricing in collaboration with key stakeholders in Sales and Finance.
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A minimum of 4-6 years of progressive sales, category management, trade marketing, analytics, consumer or shopper insights experience. Expertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, dunnhumby, Spectra/demographics.
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5+ years CPG business experience in category management, sales, business analytics and/or shopper insights. This individual will conduct best-in-class shopper and category analysis using multiple syndicated and custom data sources to generate actionable and specific recommendations across product, pricing, promotion, and placement.
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The Category Insights Manager provides the customer teams with key strategic insights, solutions and analytics required to execute sound category management in support of a key strategic Consumer Products Division customer.
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Experience in CPG sales and business development. portfolio/product development with internal cross-functional business teams including sales planning, category development, RGM, supply chain, ecommerce, shopper marketing, and insights.
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Position Summary:The Senior Category Manager will act as Walmart’s category expert by providing best in class category and shopper insights and actionable go-to-market recommendations. Monitor channel shifting and the associated trends reflected in the marketplaceDevelop presentations and present to the buyer and key stakeholders (e.g., business reviews, line reviews, product/segment deep dives, shopper insights, etc.
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Build influential category growth strategies by gathering and analyzing category, consumer, and market data from multiple sources (e.g., Luminate, IRI, Retail Link, shopper insights, sales data.
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Coordinate with Retail Director to execute the in-store plans and deliver on KPIs. Review trade and shopper marketing spend versus plan and coordinate with Customer Planning Manager to adjust plans based on performance.
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The Category Development Manager (CDM) is responsible for translating category management principles into action through data analytics and consumer / shopper insights. Since the start of operations in 1991, we have experienced rapid growth from a single pork processing company into a multi-plant diversified producer of fresh and processed meats, with locations throughout America's Heartland and revenues of approximately $1.5B. We are majority owned by Mitsubishi Corp. and have processing facilities in Delphi, Peru & Frankfort, Indiana; Holland, Michigan; and Owensboro, Kentucky.
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Proficiency in Category + Shopper Insights Toolkit across Scan Data (Luminate, Nielsen Discover), Panel Data (Luminate, Numerator, Nielsen, Circana) 5+ years of experience in Category Management or Shopper Insights.
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Experience managing Shopper marketing programs (digital, print, in-store, omnichannel campaigns) Strong written and verbal communication skills. Possess mature insights and critical assessment of overall agency business, and shopper marketing strategy and tactics.
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About You10+ years experience in CPG industry, Healthcare experience preferred with a minimum of 3 years Walmart Category Management and Shopper Insights experienceAbility to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way that drives actionStrong collaboration skills across multiple functions- National Account Managers, HQ Category Management, Sales Strategy, Digital COE, etc.
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Advanced Expertise in Syndicated & Shopper Data (IRI, Nielsen, Numerator, Spectra, etc) Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
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A minimum of 6 years of business experience in Consumer-Packaged Goods (CPG) with a focus on category management, market research, business analytics and/or shopper insights. Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale.
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