Senior Director, Owned Brand Experiences

Direct-to-Consumer Experience StrategyDefine the global omni-channel direct-to-consumer (DtC) experience strategy and playbook across physical and digital environments.Establish scalable frameworks, governance, and feedback loops to ensure regional execution aligns with global standards, consistency, and brand integrity while enabling local innovation.Partner closely with Global Brand Marketing to create a seamless journey from brand campaign to owned DtC channels in ways that deepen connection, accelerate consideration, and drive growth.Brand Website & Store ExperienceDefine the global design and user experience of Brooks' brand websites and retail stores, ensuring both are immersive, intuitive, and aligned to our brand strategy and expression.Lead the development of scalable design systems, seasonal content frameworks, and experience principles that guide regional execution across digital and physical environments.Partner with regional digital and retail teams to ensure the brand experience is seamlessly integrated into commerce operations, while maintaining global consistency and excellence.Continuously evolve the brand website and store experience based on consumer insights, behavioral data, and emerging technologies.Loyalty & Community Experience* Define the global vision for Brooks' loyalty and membership experiences, ensuring they deliver utility, recognition, and emotional connection.* Partner with CRM, digital, and regional teams to integrate loyalty into physical and digital experiences, creating a seamless omnichannel journey for our most engaged runners.Consumer Insights & ResearchLead the global consumer insights function, including direct management of the Director, RunSights Lab.Ensure that qualitative and quantitative research, behavioral data, and trend analysis inform brand experience strategy, innovation priorities, and customer journey design.Champion a culture of insight-driven decision-making across the brand, marketing, and product organizations.Innovation & Market ShapingPartner on the development of a forward-looking brand experience innovation roadmap, identifying emerging trends, technologies, and cultural shifts that elevate Brooks' connection with runners.Pilot and scale new experience formats, digital tools, and community engagement models that differentiate Brooks and shape the future of running retail and brand engagement.Translate insights into action, using data and behavioral signals to anticipate future needs and inform experience design.Foster a culture of exploration with continuous experimentation.Cross-Functional LeadershipAct as a strategic connector across marketing, digital products, product, and regions to ensure a unified customer journey.Collaborate with Consumer Insights, Creative, and Digital Product teams to ensure experiences are grounded in runner needs and behaviors.Lead and develop a high-performing, inclusive global team across brand environments, retail marketing, events, and experiential design.Demonstrate strong leadership skills rooted in Connect principles.Promote Brooks' Core Cultural Values: Responsible for team culture and keeping a pulse on morale to proactively address any concerns. Utilize findings of Cultural Strengths Surveys to build on successes and prioritize and create a plan for opportunities.Prioritize people investment as much as business management by building a collaborative, open, trusting environment for employees and creating a culture of authentic recognition and giving thanks.Regularly check-in and assess financial and strategic planning team morale, asking for feedback from financial and strategic planning team employees and partnering with financial and strategic planning team leadership and/or HR to address any concerns.Model leadership behavior across the organization and build leadership capability across the team.Qualifications:Bachelor's degree in Marketing, Design, Business, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s); MBA a plus, but not required15+ years of brand experience, experiential marketing, or retail experience leadership roles with global scope9+ years of experience in directing, managing, and developing high performing teamsProven success in designing and executing immersive, emotionally resonant brand experiences across physical and digital channelsDemonstrated ability to define long-term strategic vision and translate it into scalable, actionable frameworksExperience leading consumer insights or research functions and applying insights to shape strategyStrong leadership and team development skills, with experience managing cross-functional and geographically distributed teamsDeep understanding of retail, events, loyalty, and digital experience best practicesStrategic thinker with strong project management, communication, and stakeholder engagement skillsAbility to anticipate how a decision made can affect our customers, our partners, our products or other departments' operations and/or morale; "connecting the dots"Excellent interpersonal skills that inspire and build trust, resulting in effective working relationships across the store and companyExcellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communicationKeen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one anotherPassionate participation in Brooks' sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks communityEmbraces and lives the Brooks values!Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $201,072 -321,778 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.Other:Brooks is proud to offer a robust benefits package to our employees and their families!Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.