Manager, Social Media

About us:Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World BIBIBOP Asian Grill: An award winning, 80+ unit Korean-inspired fast casual restaurant conceptLenny's Grill and Subs: A Memphis-based 60+ unit chain serving high quality deli subs and hot subs Charleys Kids: A non-profit, partnering with like-minded organizations around the world to provide food, education, and mentorship to at-risk children.Solar Planet: A company that provides solar field advisory and installation services Manager, Social MediaDepartment: MarketingReports to: Senior Director, Digital MarketingFLSA Status: ExemptLocation: On-Site | Columbus, OhioAbout UsGOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the WorldBIBIBOP Asian Grill: An award-winning, 80+ unit Korean-inspired fast casual restaurant conceptLenny's Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subsCharleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk childrenSolar Planet: A company providing solar field advisory and installation servicesAt GOSH Enterprise, we believe our people are our greatest asset. Our Marketing team drives growth, brand awareness, and digital performance for Charleys across our franchise restaurant system.Position SummaryThe Manager, Social Media leads the social media strategy, execution, and performance for the Charleys brand. This role requires a leader who combines creative vision with analytical rigor to grow audiences, strengthen brand affinity, and drive measurable business results.The Manager will own the social media function end-to-end — including strategy, content planning, franchisee partnership, and community management — while collaborating closely with brand, creative, and digital marketing teams to ensure social is integrated with broader marketing objectives.This is the right role for someone who has moved beyond individual execution and is ready to lead a function and build the infrastructure and discipline that enables a high-performing social media program for over 850 restaurants.Key ResponsibilitiesSocial Media Strategy & PlanningDevelop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedInBuild and manage a social content calendar that balances trending, evergreen, and campaign-aligned contentTranslate brand positioning and campaign objectives into platform-specific social strategies and content approachesStay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitiveContent Development & Creative LeadershipLead creative brief development and collaborate with internal creative team to produce high-performing social contentEstablish and maintain brand voice, visual standards, and content quality across all social channelsManage content review, approval workflows, and publishing schedules across multiple platformsIdentify and champion influencer and creator partnerships that amplify brand reach and authenticityPerformance Reporting & OptimizationDefine KPIs and own reporting cadence for social media performance across all channelsAnalyze platform data, content performance, and audience insights to continuously improve strategy and executionIdentify opportunities to extend high-performing organic content into paid social strategiesPresent performance insights and strategic recommendations to senior marketing leadershipFranchisee Partnership & Local Social SupportOversee management of localized restaurant social pages within the brand portfolioPartner with Franchise Marketing and Franchise Business Consultants to support New Store Openings (NSOs) and regional marketing initiativesConsult with franchisees on local content strategies that support restaurant-level events and sales growthDevelop tools, templates, and training resources that enable franchisees to maintain brand-aligned local social presenceCommunity Management & Guest RelationsOversee community management operations across branded social accounts, ensuring timely and brand-appropriate responsesMonitor and report on guest sentiment, escalating guest relations issues to relevant internal and restaurant teamsModerate user-generated content and identify brand advocate and partnership opportunitiesRepresent the brand voice consistently across comments, direct messages, and relevant community discourseWhat Good Looks LikeYou will be successful in this role if you are:A strategic leader: You can zoom out to set direction and zoom in to ensure quality execution — and you know when to do eachData-driven and creatively fluent: You use performance data to sharpen your instincts and push creative standards higherChronically online: You understand social trends, platform culture, and audience behavior across channels at a deep levelA cross-functional collaborator: You build strong relationships with brand, creative, operations, and franchise partners to ensure social is integrated and impactfulFranchise-aware: You understand the complexity of supporting both corporate and franchisee stakeholders and navigate those dynamics effectivelyQualificationsRequired5+ years of experience in social media management, digital marketing, or content strategyProven track record of developing and executing social media strategies that drive measurable business resultsDeep knowledge of social platforms, algorithms, content trends, and community management best practicesExperience managing brand social accounts at scale, including multi-location or franchise environmentsStrong analytical skills and experience with social media analytics and management tools (Sprout Social preferred)Experience collaborating with creative teams, agencies, and influencer and creator partnersExcellent written communication skills with the ability to adapt brand voice across audiences, channels, and tacticsStrong project management skills and ability to manage multiple priorities in a fast-paced environmentPreferredExperience in restaurant, franchise, or retail marketingFamiliarity with paid social advertising strategy and performance metricsExperience building or scaling a social media functionKnowledge of influencer campaign management and contractsBenefits OfferedGenerous paid time offHealth insuranceDental insuranceHealthcare spending account (HSA)Retirement benefits or accountsGym memberships or discountsEmployee discountsGOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.