TikTok Platform Strategy, Chase Social Media Vice President

Vice President TikTok Platform Strategy, Chase Social MediaWith best-in-class banking, credit card and wealth management services, Chase helps nearly 1 out of 2 American households make the most of their money. As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, LinkedIn, X, Reddit and more. Our social media team continues to grow and we're seeking a Vice President to join our team to support TikTok platform strategy and engagement for Chase's Credit Card and Connected Commerce products. As a TikTok Platform Strategy, Chase Social Media Vice President within Consumer & Community Banking you will build and engage communities on TikTok, shaping Chase's TikTok strategyfinding and creating the right communities, sparking genuine conversations, and making sure we're adding value for our cardmembers. You know TikTok's culture inside and out, and you're ready to set the standard for community management, engage directly and respond quickly to feedback. Your curiosity leads you to stay ahead of the curve on AI search through TikTok and other social channels. Your skills in social listening and analytics help you spot trends, manage reputational risks, and turn insights into strategy. In addition you will work closely with other teams, support content creation, resolve customer issues, and keep enhancing our TikTok approach.Job responsibilitiesLead channel strategy, planning and growth, community management and engagement efforts on TikTok to build connections with and add value to online communities, deliver consumer insights, and detect reputational riskIdentify key communities where Chase cardmembers engage and focus areas to launch new communitiesKeep a pulse on the evolution of Social Search, with an eye on opportunities through TikTokMonitor for trends, feedback and opportunities and engage with consumer comments on TikTok. Collaborate across teams to resolve customer issues efficiently, while identifying opportunities to improve processesServe as a go-to resource for analyzing and reporting on the impact of brand sentiment trends on TikTok, community engagement, channel impacts on search visibility and competitive intelligenceChampion a mindset of testing and learning to continuously innovate and prove what's workingCommunicate recommendations and insights to team members, partners and senior leadership through either written reports or presentationsSupport vendor relationships, troubleshooting and optimizing community management and social listening tools for best-in-class performanceSupport team members on various projects and campaigns, effectively communicating timelines, status and resultsRequired qualifications, capabilities, and skills:7+ years of relevant experience in monitoring/community management, social media strategy or social media listeningThorough knowledge of industry social media monitoring and management tools for social listening, monitoring, publishing, and reporting: building dashboards, boolean queries, tagging (e.g. Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics, etc.)Strong writing and storytelling skills with the ability to translate consumer voices from social listening into actionable insights to inform strategic business decisions, as well as craft engaging consumer responses and content on TikTokA passion for keeping up to speed on the evolving social media and organic search landscape and how the brand can innovate and approach the strategy for the channelAbility to problem-solve and think critically, provide attention to detail and bring data curiosityEffectively communicate on project timelines, status and resultsTeam player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impactConfidence to pitch fresh ideas, think creatively, and identify problems to solveAbility to self-motivate, build relationships and work well across teams, work on multiple sophisticated projects at the same time, and produce high-quality work. Adaptable to shift focus in times of need.Excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiativesProficiency in Microsoft Office, e.g. Word, Excel and PowerPoint