Retail Director

Job Title: Retail Director Reports To: VP of Residential Residential Development Summary: The Retail Director is responsible for the strategic leadership, operational performance, and profitability of two retail locations: the General Store and the Resort Gift Shop/Emerald Essentials. This role oversees all aspects of retail operations including financial management, merchandising, inventory control, team leadership, vendor partnerships, and customer experience. The General Store serves as a multi-function retail hub connected to a marina, offering retail merchandise, food and beverage items, and marine supplies. The Resort Gift Shop focuses on branded merchandise, souvenirs, and guest convenience products. The Retail Director ensures both locations operate efficiently, profitably, and aligned with brand standards and guest service expectations. Compensation**commensurate with experience Essential Duties and Responsibilities:Financial Management & ReportingDevelop and manage annual budgets, sales forecasts, and expense plans for both store locations. Monitor daily, weekly, and monthly sales performance, margins, labor costs, shrink, and profitability. Prepare financial and operational reports for ownership and executive leadership. Identify opportunities to increase revenue, improve margins, and reduce controllable expenses. Retail Operations LeadershipOversee day-to-day operations of the General Store and Resort Gift Shop to ensure smooth, efficient performance. Maintain high standards for cleanliness, organization, safety, and customer service. Ensure compliance with company policies, cash handling procedures, and operational controls. Lead multi-unit retail operations with a focus on consistency and accountability. Visual Merchandising & Brand PresentationDevelop and execute merchandising strategies that maximize sales and enhance the guest shopping experience. Ensure displays, signage, seasonal presentations, and promotional setups are visually compelling and brand appropriate. Adapt merchandising strategies for the distinct customer bases of the Marina General Store and Resort Gift Shop. Team Leadership & Talent ManagementRecruit, hire, train, coach, and develop store managers and retail team members. Build a high-performing culture centered on accountability, service, and results. Conduct performance reviews, succession planning, and employee development initiatives. Manage staffing schedules and labor productivity across both locations. Systems & Process ManagementMaintain expertise in Retail Pro or equivalent POS/retail management systems. Ensure accurate pricing, product setup, promotions, reporting, and inventory controls within retail systems. Develop and improve policies, procedures, and SOPs for all retail functions. Train teams on systems usage and operational best practices. Inventory Management / Buying / OrderingOversee inventory planning, purchasing, replenishment, and stock levels for all merchandise categories. Manage product assortments across food & beverages, marine supplies, apparel, gifts, souvenirs, and convenience items. Analyze sales trends and seasonality to optimize ordering decisions. Conduct regular inventory audits and implement shrink prevention strategies. Sales, Promotions & Product DevelopmentCreate and execute promotional calendars, seasonal campaigns, and sales-driving initiatives. Develop private-label, branded, or location-specific merchandise opportunities. Partner with marketing teams to drive traffic, guest engagement, and retail revenue. Introduce new products based on customer demand and market trends. Vendor Relationship ManagementBuild and maintain strong vendor partnerships for merchandise, food & beverage, and marine supply categories. Negotiate pricing, terms, freight, and promotional support. Evaluate vendor performance and source new suppliers when needed. Qualifications:To perform this job successfully, an individual must be able to perform each essential duty with confidence. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Knowledge, Skill, and Ability RequirementsEmployee leadership skillsLead by example through effective communication, problem solving, decision-quality, and the ability to cultivate a positive and inclusive work environment. Sales skillsPossess strong negotiation skills, excel at building relationships through active listening and clear & concise communication. Excellent communication skills: Ability to interact with team members professionally assuming positive intent to support performance development. Actively engage with all guests to support sales strategies Organizational skills: Efficiently managing multiple inventory storage areas while maintaining a neat, clean, and organized workplace. Computer proficiency: Working knowledge of Retail Pro Software Solutions, Word, PowerPoint, and Excel Customer service focus: Prioritizing guest satisfaction and addressing concerns promptly. Support a positive workplace culture that shows up in our daily guest interactions. Education and ExperienceHigh school diploma or general education degree (GED). A minimum of 2-4 years' retail leadership experience preferred with direct leadership responsibilities. Key Competencies Key Competencies include decision quality, collaboration, communication, business acumen, planning & prioritizing, and coaching for performance. Adhering to our Core Values of guest-centric, teamwork, respect, proactive, accountable, learning, and sustainable. Language Skills Must be able to speak, read, write, and comprehend the English language. Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Reasoning Ability Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations. Other Qualifications:Availability Flexibility to work nights, weekends, and holidays. License Requirements Valid driver's license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years. Rules and Regulations All employees must adhere to all safety rules and regulations required by local, State and Federal authorities, wear the appropriate personal protective equipment necessary to perform the job in a safe manner and will follow all safety rules per the Company's Safety Policy. Work EnvironmentThe work environment is primarily office/store-based at the marina; however, it may require occasional outdoor work to greet customers at the dock or assist with boat preparation. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand for long periods of time frequently; reach with hands and arms; talk and hear. The employee will walk and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The employee must be able to lift 5-25 pounds regularly and over 25 with assistance, as needed, as part of the daily responsibilities.