Digital Marketing Manager

Company DescriptionMaker Union is a 501C3 non-profit located in Park City, Utah. We create and assemble custom gift boxes employing adults with disabilities creating a safe and inclusive workshop.Role DescriptionThis is a part time, remote role for a Digital Marketing Manager located in the Salt Lake City Metropolitan Area. The Digital Marketing Manager will oversee the development and implementation of marketing strategies to drive brand awareness, lead generation, and customer engagement. Day-to-day responsibilities include managing social media platforms, analyzing web performance metrics, executing marketing campaigns, and collaborating with internal teams to ensure consistent messaging and branding. The role also involves identifying trends and insights to optimize marketing efforts and improve ROI.QualificationsProficiency in Social Media Marketing and Lead GenerationExpertise in Digital Marketing and general Marketing principlesFamiliarity with Web Analytics tools and techniquesStrong organizational, analytical, and problem-solving skillsExperience managing budgets and optimizing resource allocationBachelor’s degree in Marketing, Communications, Business, or a related fieldExperience in a similar role, preferably in a fast-paced environmentKnowledge of SEO/SEM and content marketing strategies is a plus