Director, Shoppers Marketing

" Lead ideation and development of innovative marketing initiatives for new releases, leveraging platform capabilities, emerging trends, and consumer insights " Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance " Partner with internal teams to ensure cohesive campaign execution across sales, digital, creative, and analytics functions " Identify and pilot new promotional opportunities, merchandising tactics, and program formats to continuously evolve Sony's retail marketing approach " Drive forward-thinking strategies that enhance the customer experience and differentiate Sony titles in a competitive digital marketplace 3. Cross-Functional Execution & Operations " Oversee execution of marketing and merchandising assets across Fandango at Home and Apple, ensuring quality, consistency, and timeliness " Provide oversight of artwork development to ensure alignment with platform requirements and campaign objectives " Partner with internal teams to manage VAM (Value-Added Materials), metadata, film and television bundling, and digital deliverables to support discoverability and on-platform performance 15% 4. Studio & Label Alignment " Serve as the primary marketing lead for specialty and partner labels, including Sony Pictures Classics, Saban Films, and Crunchyroll " Develop tailored marketing approaches that reflect each label's unique audience, brand positioning, and release strategy