Sales and Marketing Operations, Director (INDG)

Responsible for driving sales performance, operational efficiency, and integration of both sales and marketing operational functions to achieve organizational objectives. Owns development and implementation of data-driven strategies for Sales & Marketing, ensuring cross-functional collaboration with Finance, Product, and IT, and oversight of analytics and performance data to drive growth. Bridges the gap between the sales team and broader commercial functions, ensuring alignment with overall business strategies, market opportunities, and customer needs. Leads the Operations team to optimize the sales lifecycle from lead generation to deal closure, ensuring both top-line growth and bottom-line profitability.What you will do: Lead all aspects of sales planning, including territory optimization, quota setting, and sales forecasting, ensuring alignment with broader business goalsWork cross-functionally with Sales, Marketing, Finance, and Product teams to develop and implement integrated strategies, set KPIs, and align sales goals with company objectivesOversee the implementation and management of Sales & Marketing technology, including CRM and marketing automation platforms, ensuring optimal functionality and adoptionDevelop accurate sales and marketing forecasts, monitor performance against goals, and provide regular reports to senior managementIdentify and implement opportunities for process optimization across the sales lifecycle, streamlining workflows to improve productivity, sales effectiveness, and customer experienceLeverage analytics and predictive modeling to evaluate go-to-market strategies, identify commercial opportunities, and forecast future revenue streamsEnsure marketing data complies with regulatory controls (e.g., GDPR, CCPA) and customer communication preferencesOwn lead management, including lead scoring, routing, and periodic review of the lead scoring modelDevelop and maintain a robust account segmentation strategy to prioritize high-value accounts and align sales efforts with profitable market segmentsAnalyze marketing campaign performance and customer data to identify trends, patterns, and opportunities for optimizationManage and optimize marketing performance tracking systems and tools, ensuring accurate and consistent reportingOversee incentive programs and collaborate with Finance and HR to design sales compensation plans that drive growth and profitabilityDevelop and maintain advanced sales reporting dashboards and KPIs that provide real-time insights into sales performance, pipeline health, and market trendsMonitor territory performance and adjust resource allocation to drive operational efficiency and achieve revenue targets across regionsAlign sales operations with marketing campaigns, product launches, and customer engagement efforts to ensure coordinated go-to-market strategiesOversee analytics projects to ensure data accuracy, robust analysis, and actionable insights for marketing and business needs across the entire funnel, delivering insights to design business needsProvide actionable insights to business stakeholders based on marketing data across the entire funnelYou'll need to have: Minimum of 10 years of experience in sales operations, commercial operations, or a related fieldBachelor's degree (Master's degree a plus) or relevant experience in a technical field. Expertise in marketinganalytics, product analytics, sales analytics, or a related field preferredDemonstrated experience leading operations and analytics teamsDemonstrated experience with statistical techniques such as regression, forecasting, and data modellingDemonstratedacumen in interpreting and communicating sales and marketing results across the entire funnelExperience with B2B marketing, campaign development, and go-to-market strategiesExperience designing and implementing sales compensation models and sales territoriesFamiliarity with Agile methodologies, sprint planning, JIRA, Git Hub for code governanceProven track record in implementing sales technology and analytics tools (e.g., Salesforce.com, Marketing Cloud, Tableau, Power BI, etc.) to drive operational efficiency and commercial successAbility to thrive in a fast-paced, growth-oriented environment, balancing long-term strategic initiatives with short-term tactical executionEqual OpportunityBloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group's policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law ("Protected Characteristic"). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics ("Discrimination").