Digital Marketing Specialist

Digital Marketing SpecialistStorm Creek Eagan, MN On-Site Full-Time $75,000-$85,000 ABOUT STORM CREEKStorm Creek is a women-owned, B Corp-certified apparel company on a mission to prove that building a high-growth business and making a genuine positive impact aren't mutually exclusive. We donate 5%+ of profits to causes we believe in, design products with sustainability at the forefront, and foster a culture where people do their best work because it actually matters.If you're a marketer who wants to grow something real - and see your work connect directly to revenue, community, and mission - this is the role for you.THE ROLEWe're looking for a Digital Marketing Specialist to own and evolve Storm Creek's digital marketing engine. You'll report to our Marketing Manager and be part of a four-person marketing team - no direct reports, just a collaborative group focused on doing great work together. Your focus will be on driving traffic, generating leads, improving conversion, and deepening customer relationships across our digital channels.This is a hands-on role; you'll be a strategist and an executor. In your first year, success looks like:A functioning B2B lead generation engine with clear pipeline contributionWell-built nurture flows that move prospects from interest to sales-readyCleaner reporting that gives the whole team visibility into what's workingWORK ARRANGEMENTThis is a fully on-site role based out of our Eagan, MN office. We believe in the energy and collaboration that comes from being together in person, and you'll be working alongside the full marketing team day-to-day.WHAT YOU'LL OWNB2B Lead Generation & NurtureBuild and manage B2B lead capture strategies across digital channels to drive qualified pipelineDevelop and optimize multi-touch nurture workflows that move prospects from awareness to sales-readyDefine lead scoring criteria and handoff processes in close partnership with the sales teamBuild and maintain CRM-based flows that support account engagement, re-engagement, and retentionEmail & CRM MarketingManage B2B email campaigns and automated flows using Klaviyo and/or CRM platformsBuild segmentation strategies based on account type, industry, buying stage, and engagement behaviorDrive measurable improvements in engagement, pipeline influence, and email-attributed revenueContent, Portals & Digital ExperienceCollaborate on content strategy and execution that speaks to B2B buyers across key channels and touchpointsManage and optimize customer and dealer portals, ensuring a seamless digital experience for accountsDevelop landing pages, campaign assets, and sales enablement content in partnership with the broader teamPaid MediaOwn paid acquisition strategy across Meta, Google, and similar platformsPlan campaigns aligned to product launches and seasonal prioritiesManage budgets, optimize toward efficiency, and report on performance clearlyWebsite & Conversion OptimizationOptimize conversion across Storm Creek's digital properties and Shopify storefrontsBuild and manage landing pages for campaigns and product launchesRun ongoing CRO tests and translate findings into improvementsAnalytics & Reporting Build and maintain dashboards in GA4, Shopify Analytics, Klaviyo, Zoho, and Looker StudioMonitor key metrics: conversion rates, customer acquisition costs, lead volume, LTVTranslate performance data into clear, actionable recommendations the team can act onWHAT WE'RE LOOKING FORExperience: 3-7 years in B2B digital marketing and eCommerce, with multi-channel experience (email, paid, content, web)B2B Focus: Demonstrated success in B2B lead generation, nurture strategy, and moving prospects through a sales funnelEmail & CRM: Hands-on expertise with Klaviyo and/or CRM marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud)Paid Media: Working experience with Meta and Google Ads; ability to manage campaigns and report on efficiencyAnalytics: Proficiency with GA4, Zoho, CRM reporting, and dashboard tools such as Looker StudioApproach: Self-directed, organized, and accountable to resultsBonus: Experience in apparel, consumer goods, or mission-driven brands; Shopify B2B experience a plus We're not looking for someone who's been in every tool or has a perfect resume. We're looking for someone who is curious, takes ownership, and genuinely cares about the work.COMPENSATION & BENEFITSSalary: $75,000-$85,000 annually, commensurate with experienceHealth: Medical, dental, and vision coverageFinancial: 401(k) and life & disability insuranceTime Off: 15 days vacation/ESST + 8 company holidays + 1 floating holidayCommunity: 8 paid volunteer hours annuallyMission: Work for a B Corp that donates 5%+ of profits and genuinely lives its valuesWe're an equal opportunity employer committed to building a diverse, inclusive team. Storm Creek is proud to be a women-owned, B Corp-certified employer Salary: $75000 - $85000 per year