Director, Product Marketing

Vestwell is the financial technology company powering the new savings economy. The New York City‑based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 million active savers, with over $30 billion in assets saved across all 50 United States. Vestwell offers a range of products, including workplace‑delivered retirement plans, employer‑offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third‑party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com. Who Are We Looking For? We are looking for a Product Marketing Director to be a key piece of the marketing organization. This role will ensure we build out the materials and tactics to support our expanding business. With each new product launch or partnership, our sales team requires a suite of promotional materials and thoughtful content that drives awareness, understanding, and intent. A successful candidate will be charged with the ideation and creation of these materials, along with engaging marketing programs that inspire our target audience and ultimately increase revenue. An ideal candidate has in‑depth knowledge of the financial services market, including an understanding of the retirement plan space, and how to best introduce new products to key constituents. They also have experience leading a team to proven results. Candidates should have an excellent command of the written word and a solid understanding of the techniques needed to create a marketing communication sequence that leads to sales. They should be detail‑oriented, articulate, efficient, and creative, and embody an entrepreneurial spirit driven by a fast‑paced, challenging, and collaborative environment of a growing start‑up. Responsibilities Strategize on priority focus areas that can make the biggest positive impact. Develop new product positioning to effectively articulate and differentiate our value proposition. Ensure direct reports are aligned to deliver on broader marketing and company objectives. Strategize and plan the launch of new products and work cross‑functionally for a coordinated effort. Build the tools and tactics needed to effectively introduce new products and partnerships to market through presentations, collateral, and internal communications. Collaborate with the marketing team to successfully communicate releases and drive demand generation around new product development. Support sales through trainings and enablement tools that foster a deep understanding of what they’re selling. Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis, and bring relevant information to the appropriate product, sales and leadership teams. Requirements 7+ years of B2B product marketing experience. Experience managing and leading a team. A deep understanding of the financial services industry and retirement plan market. Experience in branding, communications strategy, partnerships, and product development. A constant drive to improve middle‑of‑the‑funnel lead generation. Outstanding verbal and written communication skills. Demonstrated start‑up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities and strategies. Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily. Location & Compensation This role will be based in the New York City office and will be part of Vestwell's hybrid in‑office operation. The expected base salary range for this position is $120K ‑ $150K base. The position is eligible to participate in the Company Bonus Pool and to receive new‑hire equity in the Company. Salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired. Benefits We’re an innovative, high‑growth company. We value health and wellness at Vestwell and offer competitive health coverage and generous vacation. We have a hybrid office policy with many workspace options across multiple locations, and we offer a great 401(k) plan. #J-18808-Ljbffr